We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With over 80 million users and multiple brand verticals like A23 Rummy, A23 Poker, and Adda52, Head Digital Works has come a long way in the past 19 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming platform" has now turned into one of the premier skilled-gaming companies in India.
We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.
Position Summary
We are seeking a detail-oriented Marketing Operations Specialist to support CRM campaign execution and manage vendor relationships. This role will oversee campaign budgeting, contribute to martech platform requirements, and assist in exploring and implementing new marketing channels. The ideal candidate will have strong experience in campaign operations, marketing technology platforms, and cross-functional collaboration.
Vendor & Partner Management
Build and manage effective relationships with marketing vendors and partners, ensuring high-quality deliverables and service.
Campaign Budgeting
Track and manage campaign budgets and spend to maximize return on investment and maintain budget discipline.
Martech Platform Support
Collaborate with internal teams on enhancements and integrations for marketing technology platforms.
New Marketing Channel Exploration
Assist in testing and onboarding new marketing channels to diversify customer engagement strategies.
CRM Campaign Execution & Optimization
Execute and optimize CRM marketing campaigns across multiple channels (SMS, WhatsApp, Push, Email).
Analyze campaign performance and recommend actionable improvements.
Cross-Functional Collaboration
Work closely with marketing, analytics, and technology teams to streamline campaign operations and martech improvements.
Experience & Skills
Experience with CRM platforms (e.g., Clevertap, Webengage, HubSpot).
Proven ability to execute campaigns via SMS, WhatsApp, Push notifications, and Email.
Proficiency in campaign analysis and reporting.
Advanced skills in Excel for data tracking and analysis.
Knowledge of martech integrations and platform enhancements.
Strong business analysis skills with an ability to translate requirements into marketing action.
Demonstrated vendor management experience.
Excellent organizational, communication, and multitasking abilities.
Desired Attributes
Proactive team player comfortable working in cross-functional settings.
Ability to manage multiple projects simultaneously and adapt to shifting priorities.
Strong analytical mindset and problem-solving skills.
What we offer -
1. Competitive salary
2. Mediclaim Policy - Best in Industry
3. Flexible working hours
4. Career Development Program
5. Best in Industry Reward and Recognition program
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