Hybrid Marketing Manager - m/f/d (R-18250) chez Dnb
Dnb · Frankfurt, Hesse, DE, États-Unis d'Amérique · Hybrid
- Junior
- Bureau à Frankfurt, Hesse, DE
Why We Work at Dun & Bradstreet
Dun & Bradstreet combines global data and local expertise to help clients make smarter decisions. With 6,000+ people in 31 countries, we are a team of diverse thinkers and problem solvers who all share a common curiosity: to find new ways to turn data into value. If you share this curiosity and want to be part of a future-ready company, come join us! Learn more at dnb.com/careers.
About the Role
We're looking for a passionate and results-driven Marketing Manager to take the lead in boosting brand visibility and generating demand among medium to large enterprises across all business lines in the DACH region.
In this high-impact role, you'll be a key player in a vibrant and collaborative Marketing team, working hand-in-hand with cross-functional partners including Sales, Operations, Go-to-Market, and Customer Success.
You'll report directly to the Head of Partner & Channels and play a pivotal role in shaping and executing strategies that drive growth and engagement in one of our most important markets.
Responsibilities
Take full accountability for shaping and executing the marketing strategy in DACH region, with a laser focus on achieving SMART goals across leads, pipeline, revenue, and other key performance metrics.
Design, gain buy-in for, and deliver high-impact, multi-channel campaigns—including direct marketing, nurture programs, webinars, digital (inbound & outbound), events, tradeshows, PR, content, telemarketing, and social media.
Develop and roll out a customer marketing strategy aimed at boosting retention and reducing churn. Collaborate with stakeholders across the business and share best practices with the wider International Marketing Team.
Collaborate with the analytics team to enhance the customer database and reporting capabilities. Contribute to dashboards and scorecards, track performance, and demonstrate ROI and continuous improvement.
Work hand-in-hand with Sales Leaders to align on business priorities and co-create campaigns that drive results across all channels.
Keep a pulse on emerging marketing trends and industry shifts. Champion innovation and adopt best practices to keep your strategies fresh and effective.
Oversee contractors, vendors, and strategic event partners to ensure seamless collaboration and successful project delivery aligned with business goals
Skills
A customer-centric marketer with 2-5 years of experience in running multi-channel campaigns—from digital to in-person—with a focus on strategy, performance and ROI.
Strong project management and deep knowledge of B2B segments, demand generation, and marketing best practices.
Confident in tracking campaign success, using analytics to drive decisions and continuous improvement.
Skilled at building consensus and working across geographies.
You take ownership, solve problems, and seek out opportunities to learn and grow.
Fluent in English and German languages, with a strong understanding of local market dynamics.
All Dun & Bradstreet job postings can be found at https://www.dnb.com/about-us/careers-and-people/joblistings.html and https://jobs.lever.co/dnb. Official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.
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