Hybrid Lifecycle Marketing Manager chez Articulate
Articulate · United States Of America, États-Unis d'Amérique · Hybrid
- Bureau à United States Of America
The Lifecycle Marketing Manager is responsible for the execution, maintenance, and optimization of marketing campaigns in Marketo and other tools utilized by the Lifecycle team (e.g., Intercom, Gainsight PX, Captello). They build programmatic email and in-app flows, nurtures, and one-time campaigns to support the overall product experience, including motions from our Lifecycle and Integrated Marketing team, as well as other cross-functional efforts. They work to understand the entire customer journey, including lead nurture, conversion, customer retention, upsell, and cross-sell across all current and future Articulate products.
They understand how to build and optimize lifecycle campaigns, including designing, developing, and optimizing emails and email programs, as well as setting up reporting. They partner with cross-functional partners such as the Go-to-Market Effectiveness and Growth Product teams to define, build, maintain, and optimize campaigns and translate campaign performance reporting into insights that drive meaningful business outcomes. They are responsible for monitoring campaign performance, sharing insights, and recommending and implementing strategic code and design changes that improve the overall lifecycle journey. They understand how their work supports the overall experience of prospects, trialers, and customers.
The Lifecycle Marketing Manager reports to the Manager, Lifecycle Marketing, and contributes to the success of the Global Integrated Marketing team.
