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Homeoffice Amazon Specialist

DigitalWebHelp · Chandigarh, Chandigarh · India · Remote

About the job

Our Company: Let's Get Acquainted

DWH is growing exponentially as we help our clients make meaningful progress as champions of good change. We are driven by the conviction to empower our clients through meticulously crafted digital solutions that yield exponential outcomes. With a strong presence in approximately 14 countries and regions across five continents, DWH provides a comprehensive range of client-centric media, development and digital services for forward thinking brands. For over 10 years, E-commerce companies and leading brands have partnered with us to build and maximize the value of their customer portfolios by building and executing customer-centric business strategies.

Come be a part of this amazing journey!

You can follow the company on LinkedIn more career opportunities: https://www.linkedin.com/company/digitalwebhelp

You can follow the company Chief Marketing Officer here: https://www.linkedin.com/in/hardeep-chawla/

Location – Remote

Salary - 35k to 45k

Timming – 7pm IST to 4am IST

Job Title: Amazon Specialist

Position Overview: We are seeking a skilled and knowledgeable Amazon Specialist to join our team. The ideal candidate will be proficient in paid advertising strategies on the Amazon platform, possess a deep understanding of driving sales through organic methods, have excellent content writing skills, and a keen eye for design with meticulous attention to detail. Previous experience with Amazon.com is essential for this role.

Key Responsibilities
  • Amazon Paid Advertising:
  • Develop and execute paid advertising campaigns on the Amazon platform to drive traffic and sales.
  • Utilize Amazon Advertising tools such as Sponsored Products, Sponsored Brands, and Sponsored Display to optimize campaigns for maximum ROI.
  • Monitor campaign performance metrics, analyze data, and make data-driven decisions to continually improve campaign effectiveness.
  • Organic Sales Strategies:
  • Develop and implement organic sales strategies to increase visibility and drive sales on Amazon.
  • Optimize product listings, including titles, bullet points, descriptions, and images, to improve search rankings and conversion rates.
  • Stay updated on Amazon's algorithm changes and marketplace trends to adapt strategies accordingly.
  • Content Creation:
  • Write compelling and engaging product descriptions, bullet points, and other content to enhance product listings and attract customers.
  • Ensure all content is optimized for SEO and follows Amazon's guidelines and best practices.
  • Collaborate with the marketing team to create promotional materials, including banners, images, and videos for Amazon listings.
  • Design and Visual Branding:
  • Design visually appealing product images, infographics, and enhanced brand content to differentiate our products and enhance brand presence on Amazon.
  • Ensure all design elements align with our brand guidelines and convey our brand's message effectively.
  • Continuously improve the visual presentation of our products to increase conversion rates and customer engagement.
  • Performance Analysis and Reporting:
  • Monitor key performance indicators (KPIs) such as sales, conversion rates, click-through rates, and advertising spend.
  • Generate regular reports on campaign performance, identify trends, and provide actionable insights to optimize strategies and achieve business goals.
  • Collaborate with cross-functional teams to share insights and drive continuous improvement across all aspects of Amazon selling.

Qualifications And Skills
  • Minimum Experience Requirement: Candidates must have at least 4 years of hands-on experience managing Amazon paid advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display.
  • Advanced Knowledge: Proficiency in utilizing Amazon Advertising platforms such as PPC (Pay-Per-Click), ACOS (Advertising Cost of Sales), keyword optimization, bid management, and campaign segmentation.
  • Track Record of Success: Demonstrated ability to achieve KPIs (Key Performance Indicators) such as improved ROI (Return on Investment), increased CTR (Click-Through Rate), enhanced conversion rates, and reduced ACoS (Advertising Cost of Sales).
  • Strategy Development: Experience in developing and implementing advanced advertising strategies, including campaign structure optimization, keyword research and targeting, ad copy testing, and bid optimization techniques.
  • Analytical Skills: Strong analytical skills, including proficiency in data analysis tools such as Amazon Advertising reports, Google Analytics, and Excel. Ability to interpret campaign metrics, identify trends, and make data-driven optimizations to maximize campaign performance.

In addition to above skills, these would be a plus,
  • In-depth knowledge of Amazon's advertising platform and best practices.
  • Excellent written and verbal communication skills with a high level of attention to detail.
  • Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, or Canva.
  • Ability to multitask, prioritize tasks, and work efficiently in a fast-paced environment.
  • Strong organizational skills and the ability to work both independently and collaboratively within a team.

Preferred Qualifications
  • Amazon Advertising certification.
  • Experience working with Amazon Seller Central and Vendor Central.
  • Knowledge of HTML/CSS for creating enhanced brand content.
  • Familiarity with Amazon's A9 search algorithm and SEO best practices for Amazon listings.