- Professional
- Oficina en Charlotte
The Market Insights & Analytics Manager plays a critical role in accelerating InVue’s global growth by driving the development and validation of Connected Retail Security Solutions for display and sell-through merchandise. This role serves as a strategic partner to the product, marketing, ID, and sales teams, ensuring that hardware and software offerings are effectively grounded in insight, validated, and positioned to deliver measurable business impact.
Responsibilities
- Lead research initiatives: Validate product concepts and identify evolving customer and end-user needs in the retail space.
- Execute qualitative research: Design, conduct and report out on in-depth interviews, store walk-throughs, focus groups, ethnographic studies, etc.
- Manage quantitative studies: Gather and analyze data from customer surveys, usage analyses, market sizing, segmentation studies, conjoint analyses, etc.
- Provide market and competitive intelligence: Analyze and synthesize primary and secondary market data to identify industry trends, competitive positioning, and innovation opportunities.
- Uncover unmet needs: Work closely with retail and strategic partnership customers and internal stakeholders to uncover insights that inform product development and customer strategy.
- Generate actionable insights: Translate complex data into clear, compelling insights and strategic guidance for product, R&D, sales, marketing, and executive teams.
- Socialize key learnings: Present research findings to internal and external stakeholders through reports, presentations, and dashboards.
- Track retail trends: Monitor competitive and technological trends across the retail landscape.
- Manage external relationships: Coordinate with research vendors, consultants, brand and retailer representatives as needed.
Qualifications
- Bachelor’s degree in Marketing, Business, Market Research, Economics, Statistics, Psychology, or related field.
- 5+ years of experience in insights, market research, or strategy roles, preferably within the retail or B2B sectors.
- Demonstrated experience with both qualitative (e.g., interviews, focus groups) and quantitative (e.g., surveys, segmentation) research methods.
- Strong analytical skills and experience with tools such as Excel, Tableau, and Power BI.
- Ability to use AI tools to streamline qualitative and quantitative research—such as automating survey analysis, clustering consumer segments, and extracting insights from open-ended responses using NLP.
- Skill in leveraging AI models to forecast consumer behavior, simulate market scenarios, and generate data-driven recommendations that guide product and marketing strategy
- Proven ability to translate customer needs and market data into actionable recommendations.
- Experience working in or with global retailers or vendors serving the retail industry.
- Experience collaborating with cross-functional teams across Product, R&D, Sales, and Marketing.
- Excellent communication and storytelling skills with the ability to influence senior stakeholders.
- Familiarity with goods not for resale (GNFR) categories preferred.
- Experience working with software or digital product teams is a plus.
- Ability to travel upward of 50%, including international travel.
InVue Security Products, Inc is an Equal Opportunity employer. Federal law prohibits employers from discriminating against any applicant for employment because of applicant’s race, sex, color, religion, national origin, age, or disability. InVue Security Products, Inc. is fully committed to complying with Federal law and will not discriminate against any applicant for employment.
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