- Senior
- Oficina en Cary
WHAT MAKES US EPIC?
At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.
Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.
MARKETING
What We Do
We deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.
What You'll Do
Epic Games is looking for a Director, Lifecycle Marketing to lead the vision, strategy, and execution of player engagement systems and marketing technology roadmaps across all of Epic’s 1st party games. You’ll oversee a multidisciplinary team spanning Lifecycle Strategy, Activation, and Operations to drive scalable, data-driven programs that enhance player acquisition, engagement, and retention globally.
In this role, you will
- Drive the product vision for Epic’s Lifecycle Marketing ecosystem, including lifecycle capabilities to cross-channel player communications and conversion optimization
- Lead a team of Growth professionals focused on experimentation, optimization, and full-funnel performance across our channels
- Partner cross-functionally with Engineering, Data Science, and the wider Marketing Team to design, build, and launch features that expand player engagement and revenue
- Partner with Leadership and Cross Functional Partners on the Marketing Technology strategy and roadmap, ensuring that tools, systems, and data integrations enable scalable automation, personalization, and real-time decision making and insights
- Develop player journey frameworks that unify Lifecycle surfaces to provide a personalized experience for our players
- Establish KPIs and measurement frameworks to evaluate campaign performance, optimize spend efficiency, and identify new growth opportunities
What we're looking for
- 10+ years of experience in lifecycle marketing, product management, or growth marketing, ideally within gaming, entertainment, fast-moving consumer tech
- Proven track record building or scaling growth platforms (CRM, marketing automation, analytics, experimentation) that drive measurable user engagement
- Deep understanding of player lifecycle, retention, and performance optimization across owned and paid channels
- Demonstrated ability to lead cross-disciplinary teams and manage complex initiatives from strategy through execution
- Passion for games, technology, and building systems that create meaningful consumer/player experiences
This role is open to multiple locations across the US (including CA).
Pay Transparency Information
The expected annual base pay range(s) for this position are detailed below. Each base pay range is relevant only for individuals who are residents of or will be expected to work within the specified locale. Compensation varies based on a variety of factors, which include (but aren’t limited to) things such as skills and competencies, qualifications, knowledge, and experience. In addition to base pay, most employees are eligible to participate in Epic’s generous benefit plans and discretionary incentive programs (subject to the terms of those plans or programs).
ABOUT US
Epic Games spans across 25 countries with 46 studios and 4,500+ employees globally. For over 25 years, we've been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic's award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.
Like what you hear? Come be a part of something Epic!
Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.
Note to Recruitment Agencies: Epic does not accept any unsolicited resumes or approaches from any unauthorized third party (including recruitment or placement agencies) (i.e., a third party with whom we do not have a negotiated and validly executed agreement). We will not pay any fees to any unauthorized third party. Further details on these matters can be found here.
