Vice President of Marketing- (United Flea Markets) en undefined

United Flea Markets is seeking a Vice President of Marketing to play a key leadership role in shaping the future of its nationwide portfolio of community-driven flea markets. This hands-on, entrepreneurial executive will lead the company’s marketing vision, driving growth, brand awareness, and customer engagement across all of our markets nationwide.

This position combines strategic leadership and creative execution, helping each market become a true community destination that reflects its local culture. The Vice President of Marketing will lead the evolution from a centralized corporate strategy to a localized, experience-based approach that emphasizes community events, vendor engagement, and authentic customer connections.

As a member of the executive leadership team, this role collaborates closely with Operations, Finance, HR, and IT to align marketing objectives with financial performance and long-term business growth.

Key Responsibilities

Strategic Leadership

• Serve as a core member of the executive team, contributing to company-wide strategy and decision-making.
• Develop and execute a comprehensive marketing plan that strengthens the United Flea Markets brand while empowering each location to thrive locally.
• Partner with Operations and Market General Managers to design campaigns and event calendars that drive attendance, sales, and engagement.
• Oversee brand management, creative direction, digital marketing, and media strategy.
• Set and track measurable goals linking marketing outcomes to financial performance.

Community and Event Marketing

• Lead the shift toward locally driven marketing that builds strong community connections.
• Create excitement and momentum through events, entertainment, and partnerships that encourage repeat visits.
• Collaborate with local organizations, sponsors, and vendors to expand reach and deepen engagement.
• Cultivate an environment where customers always look forward to “what’s happening next” at their local market.

Digital and Performance Marketing

• Direct digital strategy, including websites, social media, email, advertising, and CRM.
• Use analytics to measure and optimize performance, customer acquisition, and return on marketing investment.
• Ensure digital marketing efforts align seamlessly with on-site customer experiences.

Financial and Operational Accountability

• Manage national and local marketing budgets with financial discipline.
• Evaluate marketing performance through ROI, event results, and customer metrics.
• Forecast and report key marketing performance indicators to executive leadership.

Team Leadership

• Lead and mentor a small, high-performing marketing team focused on creativity, agility, and accountability.
• Build strong relationships with agency and media partners.
• Foster a culture of collaboration, integrity, and trust across all departments and markets.
• Demonstrate sound judgment, ethical leadership, and commitment to company values.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 10+ years of progressive marketing leadership experience; executive-level experience strongly preferred.
• Proven success in community-based marketing, events, or multi-location consumer businesses (e.g., retail, hospitality, entertainment).
• Strong financial acumen with demonstrated ability to manage budgets and measure ROI.
• Deep expertise in digital marketing, analytics, and brand strategy.
• Exceptional leadership, communication, and problem-solving skills.
• Entrepreneurial mindset with a passion for innovation, results, and accountability.
• High integrity and commitment to ethical leadership.

Compensation and Benefits

• Competitive executive compensation package
• Comprehensive health, dental, and vision coverage
• 401(k) with company match
• Paid time off and holidays
• Travel opportunities across the U.S.
• Collaborative and entrepreneurial company culture

About United Flea Markets

United Flea Markets owns and operates a growing portfolio of community markets across the United States. Each market is a vibrant hub where commerce, culture, and community come together. We celebrate the entrepreneurial spirit of local vendors and believe in the joy of shared experiences that connect people and strengthen communities.

Join us in leading the future of community markets where every visit tells a story, and every vendor makes a difference.