VIBE: VP, Head of VIBE en Penske Media Corp.

VIBE: VP, Head of VIBE

VIBE is more than a magazine — it's a cultural institution. Since its founding, VIBE has been the authority on hip-hop, R&B, and Black culture, spotlighting the voices, movements, and moments that shape the global zeitgeist. Now, we’re evolving. We're building a next-generation media brand that lives across platforms, connects deeply with audiences, and creates programming that defines what's next in music, style, art, and culture. We’re looking for a visionary VP, Head of VIBE — a dynamic cultural programmer, connector, and creative strategist — to lead the next era of the brand. This is not a traditional Editor-in-Chief role. Instead, you’ll function as the chief architect of VIBE’s cultural programming and brand identity, curating a calendar of video content, live experiences, and cultural moments that amplify our voice and relevance across the industry. You’ll work directly with artists, creators, music labels, entertainment execs, and cultural gatekeepers to program VIBE’s presence — both digitally and IRL. You'll also be the face of the brand, representing VIBE across media, events, panels, and the broader entertainment landscape.

As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

What You’ll Do

Brand & Content Strategy

• Set the creative and cultural direction for the VIBE brand across all platforms (video, social, experiential, digital).
• Lead a cross-functional team to develop and program original content — think docuseries, artist conversations, short-form cultural commentary, etc.
• Establish and maintain a year-round editorial calendar of VIBE moments that resonate with music and culture fans.

Industry & Artist Relations

• Act as the primary liaison to music labels, talent reps, and artists, bringing them into the VIBE universe through video, events, and collaborative content.
• Cultivate deep relationships in the music, entertainment, fashion, and cultural spaces to ensure VIBE remains ahead of the curve and close to the culture.

 Programming & Experiences

• Oversee the development and execution of live and digital events, from intimate artist salons to large-scale brand activations and cultural tentpoles.
• Collaborate with internal creative, production, and marketing teams to ensure seamless execution of VIBE’s programming vision.

Leadership & Brand Stewardship

• Serve as the public-facing leader of the VIBE brand, representing us on industry panels, in interviews, and at cultural events.
• Inspire and lead a team of creatives, producers, and editors to uphold VIBE’s tone, values, and vision in every touchpoint. 

Who You Are

• A cultural curator with a deep understanding of music, Black culture, and the current media landscape.
• 10+ years of experience in media, entertainment, music, or television programming — ideally in a senior content or brand leadership role.
• Proven ability to work cross-functionally across creative, production, partnerships, and talent.
• A strong and trusted industry network of artists, creatives, managers, and execs.
• Excellent communicator with on-camera charisma and the ability to speak on behalf of the brand with authenticity and authority.
• Comfortable operating in start-up mode: fast-moving, entrepreneurial, and hands-on.

Why This Role Matters

VIBE is evolving — and this role is at the heart of that transformation. As VP, Head of VIBE, you’re not just overseeing content. You’re shaping the cultural footprint of one of the most iconic brands in Black media history. You’ll be leading the charge to redefine what a modern cultural institution looks like — and building the blueprint for the future of music and culture programming.

Typical wage range: $170K - $200K. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It’s all About You…

PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short- & Long-Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meeting employees’ needs, we are currently launching a new Flexible Vacation Policy.

At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion. PMC prioritizes in-person collaboration and does not offer remote-only roles.

About VIBE:

VIBE is a premier destination for music, entertainment and cultural content for a global multicultural audience.  For more than 25 years, VIBE has been influential in chronicling celebrities, sounds, fashion and events from hip hop and R&B to the modern day converging landscape. Today, VIBE highlights the manifestations of social justice while sparking dialogue that informs as well as issues change.

VIBE is more than a magazine — it's a cultural institution. Since its founding, VIBE has been the authority on hip-hop, R&B, and Black culture, spotlighting the voices, movements, and moments that shape the global zeitgeist.