Marketing/Admissions Coord en None

About the Role:

The Marketing/Admissions Coordinator plays a pivotal role in bridging the gap between prospective clients and the healthcare services offered by the organization. This position is responsible for developing and implementing strategic marketing initiatives that effectively communicate the value and benefits of the healthcare programs. The coordinator manages the admissions process, ensuring a seamless and compassionate experience for all applicants while maintaining compliance with healthcare regulations. By collaborating closely with clinical and administrative teams, the role supports organizational growth and enhances community outreach efforts. Ultimately, the coordinator contributes to increasing patient intake and fostering long-term relationships with clients and referral sources.

Minimum Qualifications:

• At least 2 years of experience in marketing, admissions, or client coordination within a healthcare or social assistance setting.
• Strong understanding of healthcare industry standards and patient confidentiality regulations (e.g., HIPAA).
• Excellent written and verbal communication skills.
• Proficiency with Microsoft Office Suite and customer relationship management (CRM) software.

Preferred Qualifications:

• Experience with digital marketing tools and platforms, including social media management and email marketing software.
• Familiarity with data analytics and reporting tools to assess marketing campaign performance.
• Knowledge of local healthcare networks and referral systems.
• Certification in healthcare marketing or admissions coordination.
• Bilingual abilities to effectively communicate with diverse populations.

Responsibilities:

• Develop and execute targeted marketing campaigns to promote healthcare services and programs.
• Manage the admissions process from initial inquiry through enrollment, ensuring timely and accurate documentation.
• Coordinate outreach activities, including community events, informational sessions, and digital engagement.
• Maintain and update marketing materials, website content, and social media platforms to reflect current services and initiatives.
• Collaborate with clinical staff to understand program offerings and tailor communications to prospective clients’ needs.
• Track and analyze marketing and admissions data to evaluate effectiveness and identify areas for improvement.
• Respond promptly to inquiries from prospective clients, families, and referral sources with professionalism and empathy.
• Ensure compliance with healthcare regulations and organizational policies throughout the admissions process.

Skills:

The Marketing/Admissions Coordinator utilizes strong communication skills daily to engage with prospective clients and internal teams, ensuring clear and compassionate information exchange. Organizational skills are essential for managing multiple marketing campaigns and admissions processes simultaneously while maintaining accuracy and compliance. Analytical skills are applied to interpret data from marketing efforts and admissions trends, guiding strategic adjustments to improve outcomes. Proficiency in digital tools enables the coordinator to maintain an active online presence and streamline client management through CRM systems. Additionally, interpersonal skills foster collaboration across departments and build trust with clients, enhancing the overall reputation and reach of the healthcare organization.