Senior Digital Media Planner en Gravity Global
Gravity Global · Houston, Estados Unidos De América · Hybrid
- Senior
- Oficina en Houston
🌍 Join Our Global Team
Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.
With 14 wholly owned offices across the US, Europe and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation that’s shaping the future of marketing.
At Gravity Global, we believe our people are our greatest strength. We’re a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission – to deliver exceptional work that makes an impact. We’re growing fast – across continents and disciplines – and we’re looking for passionate individuals who want to make a difference: for our clients, our teams, and the world around us.
About the role
We’re searching for a Senior Digital Media Planner to develop and execute innovative, data-driven media strategies that deliver measurable results for clients. This role plays a key part in our media team, responsible for driving strategic planning across digital channels, optimizing performance through data insights, and collaborating with cross-functional teams to deliver best-in-class campaigns.
Key Responsibilities
- Lead the development of integrated digital media strategies across paid search, paid social, display, programmatic, video, and emerging channels.
- Collaborate with client services, strategy, and creative teams to align media plans with broader campaign objectives.
- Oversee campaign execution, optimization, and reporting to ensure client KPIs are met or exceeded.
- Present media recommendations, rationale, and performance updates directly to clients.
- Conduct audience research, competitive analysis, and media landscape reviews to inform planning.
- Manage vendor/partner relationships and stay ahead of digital media trends, technologies, and best practices.
- Mentor and support junior media team members in campaign execution and professional growth.
- Contribute to new business pitches and agency thought leadership in digital media.
Skills, Knowledge and Expertise
- 4–6+ years of experience in digital media planning and buying within an agency environment.
- Experience on both B2B and B2C clients
- Proven expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic DSPs (e.g., DV360, The Trade Desk).
- Understanding of digital analytics platforms (Google Analytics, campaign tracking, and attribution).
- Excellent client-facing communication and presentation skills.
- Demonstrated ability to manage multiple projects, deadlines, and client relationships.
- Experience mentoring or overseeing junior media staff is a plus.
- Bachelor's degree in marketing, Advertising, Communications, or related field preferred.
💫 What We Offer
While specific benefits may vary by region due to cultural norms, all team members at Gravity Global can expect a supportive, inclusive, and rewarding environment designed to help you do your best work and grow your career.
Key aspects of being part of the Gravity Global community:
- 💰 Competitive Reward & Pay – we recognise and value your contribution with fair and competitive rewards aligned to local market practices, designed to celebrate excellence and support long-term success.
- 🚀 Career Growth & Development – we believe development is ongoing, not annual. Through our Continuous Performance Management (CPM) process, which includes regular feedback and coaching, we help you refine your skills, celebrate your achievements, and plan for future success enabling you to reach your full potential.
- 🤝 Collaboration – be part of a cross-functional, global team that values sharing insights, ideas, and best practices to drive collective success.
- 🎓 Professional Development – we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence.
- 🌴 Work-Life Balance – while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off.
- 🎉 Community & Recognition – we celebrate our people through social and team-building events, recognise length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude ‘kudos’ recognition programme.
- 👨👩👧 Family Support – we understand family matters and our people benefit from family-friendly policies such as parental leave, and access to wellbeing resources to help you balance work and family life.
- 🌱 Purpose & Belonging – we are committed to Environmental, Social and Governance (ESG) principles, fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing, sustainability and culture.
Important Disclosure:
At Gravity Global, we believe in recognising every team member’s contribution. Your total rewards package – including salary and benefits – will align with country specific labor laws and our company policies. We’ll walk you through all the details during the offer stage.
Gravity Global is an equal opportunities employer and we do not discriminate on the basis of sex, race, religion, age, sexuality, disability and other protected status as required by applicable law.
If your experience doesn't align perfectly with the job criteria, but you meet some of the criteria and are excited about the role and Gravity, please don't be put off applying! We would encourage you to apply for the role as you may be just the right person for this role or other roles.
