Marketing Manager en Kymeta
Kymeta · Woodinville, Estados Unidos De América · Onsite
- Senior
- Oficina en Woodinville
- Own the development and execution of integrated marketing strategies that span product launches, digital campaigns, content marketing events, and partner programs. Align initiatives with company goals and target markets.
- Craft clear, insights-driven product positioning and messaging for internal and external stakeholders, including website copy, social media, sales collateral, presentations, and customer-facing assets.
- Create and manage compelling marketing content (videos, blogs, whitepapers, case studies, email campaigns, social media posts) that educate, engage, and convert target audiences. Ensure messaging is aligned across channels.
- Plan, execute, and manage trade shows, conferences, webinars, and other events, including budgeting, vendor management, and post-event analysis.
- Manage digital marketing campaigns across web, email, and social channels. Maintain social media calendars, community engagement, and analytics tracking to optimize performance.
- Partner with Product, Sales, Customer Success, and Executive teams to deliver marketing initiatives that drive business results. Influence without direct authority and build alignment across teams.
- Oversee marketing budgets, processes, and vendor relationships to maximize ROI on campaigns and initiatives.
- Measure, track, and report on marketing performance, deriving actionable insights to continuously improve campaigns and strategies.
- Take ownership of ad hoc marketing projects, process improvements, and new growth opportunities as needed.
- 8–12+ years of experience in B2B marketing, with a track record managing end-to-end marketing programs, ideally for technology or complex products.
- Proficiency with marketing automation and CRM platforms such as Pardot and Salesforce (or similar tools like HubSpot, Marketo, or comparable CRMs) to execute campaigns, manage leads, and support sales alignment.
- Experience with website content management systems such as Craft (or alternatives like WordPress, Drupal, or Webflow) to update, publish, and optimize web content.
- Demonstrated experience in digital marketing, content creation, event management, social media, and partner marketing.
- Strong written and verbal communication skills; able to create persuasive and clear messaging for multiple audiences.
- Proven project management and organizational skills with the ability to prioritize and manage multiple initiatives simultaneously.
- Experience collaborating across Product, Sales, and Executive teams in a fast-paced, high-growth environment.
- Analytical mindset with experience using marketing metrics to drive decisions and optimize campaigns.
- Proficiency in marketing tools and platforms (CRM, CMS, email marketing, social media management, analytics).
- Flexibility to travel up to 25% domestically and internationally to support events, customer meetings, and key initiatives.
- Bachelor’s degree, in related field preferred.
- Flexible Spending & Health Savings Accounts
- Exempt employees: Flexible PTO and 12 paid holidays per year
- Non-exempt employees: 15 vacation days, 7 sick days and 12 paid holidays per year