Marketing Automation Specialist - Digital Learning at UT - UTK en The University of Tennessee, Knoxville (UTK)

Communication & Automation

• Build and send marketing automation campaigns, including email, SMS, ringless voicemail, etc.
• Design and manage customer journeys, including segmentation, personalization, and automation, while continuously mapping, sequencing, and optimizing touchpoints for all audiences. 
• Create, optimize, and manage email marketing campaigns, including designing email templates, A/B testing, and optimizing open and click-through rates. Ensure high deliverability and engagement rates.
• Develop and maintain data rules and populations and data relationships across all shared Slate instances. 
• Manage and adhere to a rigorous QA process that ensures the quality delivery of all marketing activity

Reporting & Analytics

• Assist with the development of a framework for the management and review of all marketing activities delivered through the automation tools. 
• Create and analyze campaign performance and conversion reports.
• Monitor and report on the performance of marketing campaigns, providing insights for continuous improvement.
• Recommend Slate best practices that will enhance marketing efforts through efficiency and accuracy. 

Relationship Development

• Collaborate with cross-functional teams, including technology team members, content creators, and data analysts, to ensure successful campaign execution and reporting.
• Support team members using marketing automation tools and best practices for campaign management.
• Provide exceptional relationship management by creating synergies with internal teams and occasionally external partners. 

Required Qualifications

Education: 

• Bachelor’s degree in Communications, marketing, information sciences, data architecture

Experience: 

• 3 years of experience in marketing, communications, and/or higher education (recruitment, admissions, enrollment, student services, student success preferred) or combination of other relevant experience.

Preferred Qualifications

Education:

• Master’s Degree

Experience: 

• 5 years experience in email marketing, building audience-focused communications, and/or omni-channel marketing 
• Higher education experience (recruitment, admissions, enrollment, student services, or student success communications)
• Demonstrated experience in Slate or similar Higher Ed focused CRM

Work Location 

• Knoxville, TN. This position does have the potential for a hybrid working capacity.

Compensation and Benefits 

• UT market range: MR 09
• Find more information on the UT Market Range structure here
• Find more information on UT Benefits here

Application Instructions 

• For full consideration, applicants must attach a letter of interest, resume, and the name, address, email, and phone number of three professional references, in addition to completing the applicant file in the Human Resources online application system. 
• Screening of applicants will begin immediately and continue until the position has been filled. DL_UT

About The College/Department/Division 

Digital Learning at UT, is a unit charged with advancing UT’s commitment to discovery, creativity, learning, and engagement, specifically for online learners. Using advanced and innovative technologies, Digital Learning at UT will provide scalable solutions that enhance the online learning experience and reduce barriers to student access and success, providing a tremendous impact to online learners across the state and the nation. At Digital Learning, we want to be bold and impactful, transforming the future of online education through innovative thinking and collaborative problem-solving.  Join our dynamic and inclusive Digital Learning team where we take pride in teamwork, excellence, and a shared commitment to shaping the future through education and innovation.

The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees—the Volunteers—who uphold the university’s tradition of lighting the way for others through leadership and service. 

UT Knoxville offers over 900 programs of study across 14 degree-granting colleges and schools. As Tennessee’s flagship land-grant university, its footprint spans the entire state. The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy’s largest multidisciplinary laboratory, Oak Ridge National Laboratory. 

The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service.  

UT Knoxville considers its employees its number one asset. With values that focus on work-life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices that attract and retain a diverse community and that support a culture where everyone matters and belongs.  

The university holds a strong commitment to its land-grant mission of learning and engagement, with a tradition of service and leadership that carries that Volunteer spirit throughout the state and around the world. It has been ranked nationally as “Best Employer for New Graduates,” “One of America’s Best Large Employers,” and “Best Workplace for Women,” and has been designated as “Best Place for Working Parents” by Forbes Magazine.  

Apply today and join the Tennessee Volunteer community!