Social Media Manager, Marketing & Public Relations: Haslam College of Business - UTK en The University of Tennessee, Knoxville

• Plans and executes social media strategies in support of the college’s marketing and communication goals. 
• Responsible for the creation and maintenance of a comprehensive social media strategy for Haslam's current and needed social platforms. 
• Creates and shares content across the college’s primary social media platforms (@Haslamut), actively monitoring comments, mentions, and relevant conversations to maximize user engagement and support the reputation of the college, its departments, programs and centers.
• Organizes the work of multiple contributors, managing a schedule shared among departments and partners for posting dynamic content in support of campaigns, events, milestones, and other opportunities that build, engage, and inform audiences. 
• Develops and maintains the college's social media guidelines, best practices documentation, trainings, and other shared resources for campus communicators.
• Analyzes and closely monitors social accounts, campaigns, and posts to determine efficacy, make real-time changes to improve reach and focus, and add to the long-term success of social media accounts. Determines "what success looks like" for individual platforms and audiences, makes recommendations on language and tone when working when other team members on social projects. 
• Creates, maintains, and regularly shares detailed analytics of social platforms and progress toward goals on a monthly, quarterly, and annual basis with the Executive Director and others.
• Focuses on posts and strategies that play to the audiences of each platform and utilize and portray the best of Haslam. Creativity in videography, sound, text, photography, student and faculty/staff involvement using creative spirit and up-to-the-minute best practices in social engagement is a primary job function.

Required Qualifications:

• Education: 
  • Associate’s degree in Communications, PR, Journalism, Marketing, or related field
• Experience: 
  • At least 2 years of professional experience related to position responsibilities; Experience managing an institutional or organizational social media account
• Knowledge, Skills, Abilities: 
  • Advanced knowledge of various social media platforms
  • Demonstrated understanding of social media best practices
  • Demonstrated ability to plan ahead and organize others in executing a plan
  • Ability to evaluate analytics and summarize effectiveness of content
  • Ability to create and report on content performance across all social platforms
  • Excellent short burst writing and editing skills
  • Ability to think quickly and willingness to be clever and creative
  • Demonstrated ability to produce creative and on brand media
  • Demonstrated judgment and ability to manage the university’s reputation
  • Experience with end to end paid social media campaigns
  • Ability to be proactive working with sources to obtain social content

Preferred Qualifications:

• Education: 
  • Bachelor’s degree in Communications, PR, Journalism, Marketing, or related field
• Experience: 
  • At least 5 years of professional experience related to position responsibilities; Experience managing social media in a higher education setting
• Knowledge, Skills, Abilities: 
  • Graphic design and related Adobe CC design experience
  • Photo and Video creation and editing capabilities

Work Location: 

• Location: Knoxville, TN
• Onsite

Compensation and Benefits 

• UT market range: MR09
• Find more information on the UT Market Range structure here
• Find more information on UT Benefits here

Application Instructions:

To express interest, please submit an application with the noted below attachments. 

• Resume
• Cover Letter
• List of 3 Professional References

About The College/Department/Division:

The Office of Marketing and Public Relations at the Haslam College of Business is dedicated to maintaining the college’s brand and identity while sharing the compelling stories of its students, alumni, faculty, and staff. Our work spans marketing campaigns, public relations, advertising, and analytics. We support executive and strategic communications for senior leadership and manage a range of publications and digital channels to shape and amplify the college’s voice.

The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees—the Volunteers—who uphold the university’s tradition of lighting the way for others through leadership and service. 

UT Knoxville offers over 900 programs of study across 14 degree-granting colleges and schools. As Tennessee’s flagship land-grant university, its footprint spans the entire state. The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy’s largest multidisciplinary laboratory, Oak Ridge National Laboratory. 

The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service.  

UT Knoxville considers its employees its number one asset. With values that focus on work-life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices that attract and retain a diverse community and that support a culture where everyone matters and belongs.  

The university holds a strong commitment to its land-grant mission of learning and engagement, with a tradition of service and leadership that carries that Volunteer spirit throughout the state and around the world. It has been ranked nationally as “Best Employer for New Graduates,” “One of America’s Best Large Employers,” and “Best Workplace for Women,” and has been designated as “Best Place for Working Parents” by Forbes Magazine.  

Apply today and join the Tennessee Volunteer community!