Hybrid HubSpot Marketing Automation Sr. Specialist en Medical Air Services Association

Description

This is a full-time, hybrid position based in Sunrise, FL

Looking to take your HubSpot skills to the next level? At MASA, we’re looking for a data-driven marketer who’s ready to own and evolve how we use automation to engage leads, boost seminar attendance, and deepen member relationships. If you thrive on building smart journeys, optimizing performance, and making the most of marketing tech—this could be your next big move.

ABOUT US

MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company – we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com 

WHAT YOU WILL DO

As our HubSpot Marketing Automation Sr. Specialist, you’ll lead the design, execution, and ongoing optimization of marketing automation campaigns that drive real business outcomes. You’ll build and refine multi-touch workflows (email, SMS, landing pages, etc.) that support lead conversion, member retention, and seminar attendance.

You’ll be the architect of MASA’s capacity-based “geohash” journeys—sophisticated automations that route leads and members to the right events based on proximity and availability. You’ll collaborate with teams across Marketing, Tech, and Seminar Operations to ensure campaigns are accurate, aligned, and ready to scale.

From managing HubSpot’s backend architecture to improving data flows and reporting, you’ll be the go-to expert on how we make automation work smarter. You’ll test, troubleshoot, optimize, and make sure everything from segmentation to compliance is on point.

WHAT YOU BRING

• 5+ years of hands-on HubSpot experience (including workflows, segmentation, and reporting)
• Proven ability to analyze performance and optimize campaigns through testing and data insights
• Experience with geotargeted or capacity-based routing (like geohashing) is a big plus
• Comfort working with CRM integrations, APIs, and third-party tools
• Strong project management and organizational skills—you can juggle multiple initiatives at once
• Solid understanding of CAN-SPAM, TCPA, and GDPR compliance
• Bonus points if you’ve worked in field marketing, healthcare, insurance, or seminar-driven environments
• Familiarity with HTML/CSS and email rendering best practices is helpful
• Bachelor’s degree in Marketing, Business, Data Science, or related field (or equivalent experience)

WHAT WE WILL PROVIDE YOU

• Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.
• A professional and friendly company culture that supports a clear mission: "Protecting families with compassion when others don’t." 
• An opportunity to unleash your expertise and create a lasting impact on our journey of growth and success!

WHY WE THINK YOU’LL LOVE THIS OPPORTUNITY

This isn’t just another email marketing role. You’ll lead sophisticated automation work that’s tied directly to revenue—and you’ll do it in a company that’s growing fast and committed to protecting its members in life’s most critical moments.

You’ll join a collaborative, tech-forward marketing team that values experimentation, performance, and meaningful work. If you love digging into data, building automations that actually do something, and using marketing tech to solve real-world problems—this is your kind of role.

NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.

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