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Head of Performance Marketing (UK)

ParcelHero · London, United Kingdom · Remote

£100,000.00  -  £135,000.00

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ParcelHero is one of the UK’s biggest parcel delivery price comparison sites. With over 5 million visitors a year, and over 100 remote employees worldwide, we’re a technology-driven company that’s going places, delivering innovative solutions to ensure exceptional customer care. As a forward-thinking and dynamic business, we offer excellent career growth opportunities.

In 2025, we will be rolling out worldwide our new TMS (Transport management solution) Parcelhero Pro, which enables retailers to pay a monthly subscription to centralise all orders and ship on their own carrier accounts using our cutting-edge shipping platform.

At ParcelHero, we foster a collaborative and innovative culture where every team member's voice matters. We're a fast-paced, remote-first company that values initiative, adaptability, and a strong sense of ownership. If you're someone who thrives in a dynamic, ambitious, and forward-thinking team, you’ll fit right in with us.

About the Role
ParcelHero seeks a Head of Performance Marketing to drive significant growth and optimize our marketing budget across paid digital channels for both our price comparison site and ParcelHero Pro. This hands-on role will lead our SEM and SEO strategy, oversee paid media campaigns, and collaborate with cross-functional teams to implement innovative growth initiatives. The priority is to drive a higher volume of inbound leads and user acquisition that ultimately convert to customers and revenue for ParcelHero.

What will you be doing?

Strategy and Execution: Develop and execute a comprehensive performance marketing strategy, including SEM, SEO and other paid media channels (e.g., Google Ads, social media advertising, display advertising).

Channel Optimization: Continuously optimize marketing channels to maximize ROI, focusing on user acquisition, activation, engagement, and retention for both B2C and B2B audiences.

Cross-Functional Collaboration: Partner with Product Marketing, Sales, Operations, Analytics, and Creative teams to align marketing efforts and drive business growth for both the ParcelHero price comparison platform and ParcelHero Pro.

Data-Driven Decision Making: Leverage analytics tools (e.g., Google Analytics, Google Tag Manager) to track performance metrics, identify trends, and inform data-driven decisions across all performance marketing activities.

Budget Management: Manage and optimize the marketing budget to ensure efficient allocation of resources across all paid channels.

What are we looking for?
  • Demand Generation / Paid Media: Demonstrated track record in performance marketing acquisition marketing, both B2C and B2B, including experience managing a significant budget across paid channels such as, Google, Microsoft, Meta, X, TikTok, Reddit, Quora, Shopify, YouTube, StackAdapt, etc.
  • Budget Development, Lead Forecasting: Experience in shaping the planning and execution of multiple, complex marketing programs, integrated digital marketing campaigns, experimentation, and ROI monitoring.
  • Analytics: Deep analytics background and a high degree of proficiency with data tools with the ability to synthesize, analyze, and interpret data (including KPI reports) and translate them into actionable steps.
  • Industry Experience: Experience working with consumer and B2B brands, ideally with exposure to the e-commerce or logistics sectors. Experience with a price comparison website or a shipping platform is a plus.
  • Feedback Management: Comfortable providing creative feedback and managing feedback processes related to ad creatives and landing pages.
  • Leadership Presence: Strong leadership presence, capable of creating buy-in across an interdisciplinary talent set.
  • Workflow Optimization: Solid experience applying workflow tools and management systems to optimize resource productivity, deliver work on time, anticipate plan changes and adjustments, and proactively seek stakeholder input to align expectations.
  • Advertising Knowledge: Well-versed in all advertising mediums and their appropriate usage, including social media, display, SEM, SEO and mobile channels.
  • Data-Driven Insights: Leverage research, analytics, and brand insights to optimize and improve campaign performance.
  • Business Acumen: Demonstrated experience building personal knowledge of the parcel delivery and e-commerce landscape.
  • Organisational Skills: Thrives in a fast-paced, remote-first growth environment, is highly organized, detail-oriented, and can multitask effectively.
Requirements
  • Direct responsibility for an SEM budget exceeding GBP £10 Million PA.
  • 5+ years of experience in performance marketing, with a proven track record of driving growth and ROI in both B2C and B2B contexts.
  • Technical Skills: Expert proficiency in Google Ads, Microsoft Ads, Meta Ads, Reddit Ads, Quora Ads, X Ads, TikTok Ads, YouTube Ads, CTV/OTT Ads, Remarketing / Retargeting Ads, Shopify Ads, Google Analytics, Google Tag Manager, and other relevant marketing tools such as CRM and marketing automation platforms like Salesforce &/or HubSpot.
  • Experience with A/B testing, conversion rate optimization, and leveraging testing platforms.
  • Excellent communication and organization skills in a remote setting.
  • Experience with project management or workload management systems.
  • Bachelor's Degree in Marketing, Business, or a related field.

OTE Includes £10k performance related bonus

Work at ParcelHero: Perks That Pack a Punch!
Work Location: Fully remote.
Paid Holidays: 25 days paid holiday.
Merit Reviews: Get rewarded for your hard work and dedication.
Company Events: Work hard, and play hard with regular team-building events.
Inclusive Culture: Be yourself and thrive in our casual and upbeat environment. 

Other information
- Min 20 MB broadband connection required.
- You need to provide your own IT equipment.

ParcelHero is an equal-opportunity employer, we value diversity.