PlayOn is looking for a Social Media Producer to join the MaxPreps team and lead our efforts in developing and executing initiatives to drive engagement and audience growth across all social outlets.
MaxPreps is America's Source for High School Sports. We are proud to be involved with America's hometown heroes the young men and women working hard to improve their skills, place team above self, and serve as inspirations to their local communities.
In this role, you will be asked to combine your creativity, sports knowledge and journalistic / social instincts to produce market-leading content seen by millions of high school sport fans across TikTok, Instagram, X, YouTube and Facebook. From ideation and new concepts, to ensuring editorial content is magnified and major high school sporting events / accomplishments are highlighted, this role heavily impacts the voice of MaxPreps.
The ideal candidate will bring a willingness to collaborate, innovate, provide ultimate effort, and have fun while helpingMaxPreps continue to entertain, educate and inform high school sports fans while elevating the student athletes that take part and the communities that support them. The candidate will be analytical and competitive, wanting to win on news, trends and sporting moments, but willing to pivot as algorithms and platforms change.
The outcomes you’ll deliver
Maintain a positive brand affinity among our target audience
Increase engagements and audience (subscribers / followers)on MaxPreps’ social outlets
Increase streaming subscribers and revenue through execution on paid sponsorships and top-of-funnel social growth / reach