Hybrid EMEA Retail Marketing & Central Europe Marketing Manager at Brunswick

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

The EMEA Retail & Central Europe Marketing Manager is responsible for conceiving and coordinating 360° marketing activities for the Central Europe (German, BeNeLux and CH) markets. Design, develop, and implement programs to promote the organisation’s products, brands, and services through events, media, and sales and press. The candidate is also responsible for developing EMEA retail marketing strategies that drive foot traffic, sales leads, and enhance the in-store experience for dealers and retailers. This role requires strategic thinking, creative execution, and strong communication skills to promote the organization's offerings and maintain positive media relations.

• Accountable in building and executing the marketing plan for Central Europe to support the growth objectives for the territory, in alignment with the Country Managers and coordination with the sales force on the field.
• Manages the marketing budgets for Central Europe. Manages the promo fund budget and follows up on expenses.
• Responsible for developing cross-EMEA marketing strategies that drive foot traffic, generate sales leads, and enhance the in-store experience for dealers and retailers. This involves creating and directing strategies that are implemented across the entire EMEA region to ensure consistency and effectiveness in marketing efforts.
• Develops and implements brand-specific strategies and concrete actions to drive lead and sales generation for Central Europe.
• Accountable for the end-to-end event organisation for Central Europe (boat shows, dealer meetings, end users testing days…), targeted marketing communication, design, use of marketing and boat show material, transport and budget follow-up
• Partner with the dealer network to enhance their POS, websites and (social) media presence by developing creative, clearly written materials by editorial and style guidelines.
• The Marketing Manager oversees the brand's social media pages, creating engaging content that attracts attention and encourages followers to interact with the brand. 
• Develops strategies for social influencers, builds relationships with pro-anglers, and creates engaging social media content while maintaining connections with bloggers and the online community.
• Identifies target groups and determines the communication strategy.
• Has content ownership for the b2b and b2c communication through the systems used by the company, using MercuryMarine.com as the company's main website.
• Accountable for coordinating the translation work for Central Europe and proofreading for marketing media.
• Coordinates the production/distribution to sales channel of POS material such as multimedia packages, posters, manuals, fliers, catalogues, and banners, in line with the marketing communication plan
• Actively participates in international projects across EMEA
• Uses specific marketing strategies and media to support the new product launch in Central Europe in alignment with the EMEA new product introduction plan.
• They track the latest model offerings of relevant product lines and provide dealers, OEMs, and retail partners with product information and marketing material.
• As the point of contact for the press in Central Europe, the Marketing Manager is responsible for building strong relationships with press contacts, coordinating translation and communication of press releases, and organizing product tests.
• The responsibilities above are not an exhaustive list of job requirements. The role holder will be required to perform tasks commensurate with the role and may be deemed reasonable by the Company.

Skills & Knowledge

• Ideally, a marketing and/or commercial degree

Language skills:

• German, Dutch, and English are a must, written and spoken at an advanced level. French would also be considered an asset.

IT and other skills:

• Computer literate with advanced Word, Excel, PowerPoint, and Business Objects knowledge.
• Minimum 5 years experience in Marketing in a b2b environment
• Powerful event organisation & project- management talent,
• Crafting compelling and persuasive content for digital platforms
• Experience with Digital Marketing (Knowledge of AdWords & Social media sponsor campaigns)
• Strong interpersonal & communication skills with internal and external parties
• Able to respect & meet deadlines. Good time management skills and the ability to multitask
• Ability to work in a multi-cultural business environment.
• Open-minded
• Positive attitude
• Available for some business travel
• Stress resistant
• Team spirit
• Actively participate in sales and marketing meetings and other adequate internal meetings.

• A Bonus Plan with a target of 8% of the annual salary;
• Meal vouchers with a face value of 8€;
• 5 extra-legal vacation days (“congés conventionnels”);
• Group Pension, Disability Plan & Hospitalization Insurance;
• Possibility to do homeworking;
• Free access to LinkedIn Learning for your personal development;
• A unique, fun and rewarding work environment that fosters individual growth and rewards performance in the Marine segment of the recreational industry.

Next is Now!  
We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process. 
 

Brunswick is committed to providing a workplace that offers equal employment opportunities based solely on merit. Therefore, discrimination based on race, color, religion, sex, national origin, disability, veteran status or any other protected status under applicable local, state or federal law is not tolerated.

Brunswick and Workday Privacy Policies

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.