Homeoffice Senior Media Tech at Barkley
Barkley · Kansas City, MO; Denver; Pittsburgh, PA: Remote, United States Of America · Remote
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Sponsored by CourseraWe're looking for an individual who want to put their digital advertising experience to work with a fun, fast-paced company that is committed to delivering great marketing solutions for its clients.
Reporting to the Associate Director, Media Technology, the Sr. Media Tech will manage the disciplines day-to-day ad trafficking needs. This will include trafficking, QA, training & tools management as well as some analytics auditing and pixel/custom event placement. Additional responsibilities will be assigned to this role as we continue to grow and expand within the Media Team.
Responsibilities:
- Manage the day-to-day aspects of digital ad trafficking. This can include but is not limited to tag creation, ad scheduling, revisions & optimizations, reporting, and QA as well as implementing 3rd party tracking, brand safety tools, and conversion tracking
- Work with media buyers and publishers to ensure tags are properly implemented and monitor campaigns to ensure a seamless launch
- Provide support for in-house trafficking and media tools; conduct training sessions as needed
- Create & execute site analytics audits to determine the best measurement strategy for our clients based on their specific KPIs.
- Implement analytics events and tracking pixels on client websites
- Troubleshoot issues related to ad serving, reporting discrepancies, pixel placement/configuration
- Remain aware of industry trends and best practices in the digital ad space; educate the Media Team on new tools & features
Qualifications:
- At least one year of experience in digital advertising, preferably in ad operations, media buying, analytics, or planning
- Experience with Google Campaign Manager 360, DoubleVerify, Google Analytics 4 and Google Tag Manager STRONGLY preferred. Certifications welcome but not needed if you can otherwise demonstrate proficiency
- Proficiency with Microsoft Office (particularly Excel) required. Proficiency would include pivot tables, vlookup, conditionals, string manipulation (e.g. concat), and data validation.
- Experience with digital media and social media in general. Meta for Business, Google Ads, Trade Desk or other relevant platform experience a plus
- Strong organizational skills and attention to detail are paramount
- Dependable: delivers work on-time for set deadlines
- Collaborative: works effectively with a variety of internal teams and stakeholders
- Curious: you need to understand how your work fits into the larger picture and are constantly looking for ways to improve it
- Must be prepared for a fast-paced environment and be comfortable making decisions
BarkleyOKRP’s Commitment to Diversity & Inclusion
- We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
- BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC.
