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Sr. Product Marketing Manager (Retail)

Vesync · Tustin, Vereinigte Staaten Von Amerika · On-site

  • Ufficio in Tustin
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The Company:

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands:

The Opportunity:

The Product Marketing Manager is responsible for driving retail specific product marketing strategy, pricing, packaging, and positioning to win in the retail accounts. This role partners closely with Retail Sales, Product Management, and Creative teams to ensure product competitiveness, profitable growth, and strong retail execution. The ideal candidate brings a sharp understanding of category financials, retail dynamics, and consumer behavior in brick-and-mortar environments.

What you will do at VeSync:

Drive Retail Pricing Strategy and Category Financial Targets
• Define and recommend MSRP targets to ensure competitive on the shelf/mod pricing aligned with consumer value perception.
• Co-own retail invoice pricing and promotional strategy with Retail Sales to drive strong sell-through.
• Support and track achievement of retail category revenue and profitability goals in close collaboration with Sales and PM.

Own Product Positioning and Portfolio Strategy for Retail
• Lead retail-specific product positioning to win shelf space and defend against competitors.
• Co-manage the retail product assortment, identifying underperformers and introducing new SKUs to strengthen portfolio performance across key accounts.
• Monitor and optimize the performance of the retail portfolio to ensure alignment with growth objectives and consumer expectations.
• Build assortment and promotion strategies that avoid conflicts across retail, e-commerce, and other channels.
• Ensure clarity of product differentiation and pricing structure to protect brand equity across all sales channels.

Develop and Execute Retail Channel Growth Models
• Create and implement channel-specific models to increase distribution, expand door count, and drive growth within priority retail partners.
• Identify assortment gaps, whitespace, or growth levers by retailers and translate them into concrete go-to-market actions.
• Partner with Sales to secure retailer support and shelf placement through differentiated value propositions.

Lead Channel Specific Competitive Analysis and Assortment Planning
• Conduct deep competitive audits for each major retail channel to identify opportunities and threats.
•  Lead retail-specific assortment planning efforts to ensure relevance, differentiation, and retailer fit.
• Track channel performance in real time with Retail Sales and quickly act on early risk signals to protect presence and performance.

Own Retail Displays & Packaging Strategy
• Drive the direction of exterior colored packaging that meets consumer preferences and aligns with each retail channel’s visual and merchandising requirements.
• Collaborate with internal teams to ensure packaging drives shoppers' impact and supports in-store conversion.
• Collaborate on store level and retailer specific tactics like endcaps, PDQs, and in-store promotions to improve velocity and maintain shelf space.

Key Metrics
  • Retail portfolio performance (sales, margin contribution, and productivity by SKU/channel)
  • Development and implementation of retail-specific models to increase distribution and drive channel growth
  • Strong shelf presence across key retail accounts that drives demands
  • Achievement of category revenue and profitability targets in retail in partnership with Sales
  • Success rate of new product introductions and SKU replacements in retail
What you bring to the role:
  • 5+ years in product marketing, category management, or channel marketing roles with a retail focus
  • Deep knowledge of retail go-to-market, pricing strategies, and promotional execution
  • Strong understanding of retail buyer behavior, merchandising strategies, and store-level tactics
  • Experience collaborating with sales teams and managing P&L drivers such as pricing, promotions, and profitability
  • Comfortable and able to lead packaging and positioning development with cross-functional stakeholders
Attributes you bring:
  • Retail-Savvy: Knows how to win in brick-and-mortar environments and tailor tactics to each channel
  • Strong Value to Pricing: Balances consumer value with category revenue and margin goals
  • Collaborative & Cross-Functional: Works fluidly with Sales, Product, Marketing, and Creative teams
  • Data-Informed & Strategic: Uses sell-through and market data to make decisions
  • Packaging-Oriented: Understands packaging as a shopper facing asset, not just a box and understand that it’s a point of conversion
  • Proactive Problem Solver: Anticipates challenges like channel conflict and addresses them before they escalate
Location:
  • This is an on-site, office-based role in Tustin, CA.
Salary:
  • Starting at $165,000
Perks and Benefits:
  • 100% covered Medical/Dental/Vision insurance for employee AND spouse + dependents!
  • 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
  • Generous PTO policy + paid holidays
  • Life Insurance
  • Voluntary Life Insurance
  • Disability Insurance
  • Critical Illness Coverage
  • Accident Insurance
  • Healthcare FSA
  • Dependent Care FSA
  • Travel Assistance Program
  • Employee Assistance Program (EAP)
  • Fully stocked kitchen