Hybrid Print & AI Growth Manager bei Jiffy Shirts

The Mission

Are you a growth leader who has mastered the art of building high-performance engines across a diverse landscape of B2B and B2C businesses on desktop, mobile web, and native mobile apps? More importantly, are you a leader who is masterful in using AI and LLMs to accelerate productivity, build intelligent models, and sharpen strategic thinking?

We have assembled a powerful orchestra of specialized talent. We are now seeking a Print & AI Growth Manager to be our Conductor. You will architect a unified growth model that drives success across our entire ecosystem, directing the team, owning the budget, and being singularly accountable for building a sustainable, AI-supercharged growth engine.

You will report to the Executive GM of Print & AI.

How You'll Make an Impact

• Architect the Complete Growth Engine: You will design and own the comprehensive growth model, creating a balanced strategy that works across diverse B2B and B2C customer segments. You will allocate resources to maximize portfolio return across all digital platforms.
• Leverage AI as a Strategic Co-Pilot: You will embed AI and LLMs into the core of the growth function. This means using them to accelerate productivity, build predictive models for segmentation and churn, prototype entire campaigns, generate high-performing creative assets, and sense-check strategic decisions before committing resources.
• Champion Product-Led & Viral Growth: You will treat our products as a primary engine for acquisition. You will lead initiatives to optimize user journeys for sharing and referrals across web and mobile app experiences, measure and improve our K-factor, and build AI-assisted systems to convert Product-Qualified Leads (PQLs) into valuable customers.
• Cultivate Unpaid Growth Channels: You will look beyond paid media to build and scale our organic growth levers. You will set the strategy for AI-augmented SEO, App Store Optimization (ASO), and hyper-personalized content marketing, creating a defensible moat that lowers our blended CAC.
• Lead & Unify the Marketing Team: You will be the direct strategic leader for our entire team, championing an AI-native workflow that makes every member more efficient and impactful.

Your Core KPIs (The Scoreboard You Own)

You are accountable for the full picture of growth. Your success will be measured across these four critical areas:

• Overall Profitability & Efficiency

• LTV:CAC Ratio (The North Star)
• Payback Period

• Acquisition & Channel Health

• Blended Customer Acquisition Cost (CAC)
• Volume & Quality of New Customers (across all platforms)
• Channel Portfolio Mix & Contribution Margin

• Product-Led & Viral Growth

• K-Factor (Virality)
• PQL-to-Customer Conversion Rate
• Free-to-Paid / Mobile App Install-to-Purchase CVR

• Retention & Expansion

• Net Revenue Retention (NRR)
• Customer Churn Rate (Logo & Revenue)
• Repeat Purchase Rate / Mobile App Engagement

Requirements

Who You Are

• An AI-Native Operator: You are not just familiar with AI; you are masterful in its application. You can provide concrete examples of how you have used LLMs (like GPT-4, Claude, etc.) and other AI tools to personally drive productivity, generate creative, prototype ideas, and build more intelligent growth models. This is a core competency for this role.
• A Proven Multi-Platform Growth Leader: You have 7+ years of progressive experience with a clear track record of scaling growth across both B2B and B2C models. Critically, you have deep, hands-on experience driving results on multiple platforms (desktop web, mobile web, and native iOS/Android apps).
• A Player-Coach & Talent Magnet: You are a strategic leader who can also roll up your sleeves. You know how to get the best out of creative and analytical talent and can lead them into a new era of AI-augmented work.
• A Data-Driven Business Thinker: You are fluent in P&Ls, cohort analysis, and attribution modeling (including mobile attribution). You don't just use data; you use AI to model it, predict it, and make smarter decisions, faster.
• Unstoppable, with Relentless Grit: You view obstacles as puzzles to be solved. You have a documented history of navigating the complexities of a multi-faceted business and pushing through barriers to deliver results.
• Radically Accountable: You seek and embrace a culture of high ownership. You are most comfortable when you have a clear goal, a number to hit, and the autonomy to make it happen. You own the inputs and the outputs, without exception.

Benefits

Why Join Jiffy?

• Opportunities to grow within the company
• Generous compensation and employer paid benefits
• Annual wellness and professional development Stipend
• Perks of getting lots of clothing!

Compensation: The anticipated base salary range for this position is $100,000 to $150,000 in total compensation per year. The final offer may vary based on several factors, including the candidate’s experience, skills, qualifications, and overall alignment with the role.