Hybrid Manager, Digital & Community Funding bei Direct Relief

Direct Relief believes that everyone should be able to get the medicines and healthcare services they need. Direct Relief is a global humanitarian organization committed to improving the health and lives of people affected by poverty, disaster, and other emergencies—without regard to politics, religion, or ability to pay. As one of the world’s leading providers of medical resources to communities in need, the organization works throughout the U.S. and internationally to equip healthcare providers who serve low-income uninsured patients with life-saving medicines, supplies, and equipment at no charge. With a strong record of transparency, efficiency, and innovation, Direct Relief is powered by a global community of supporters, partners, and digital advocates. This role offers a unique opportunity to join a mission-driven team at a time of significant growth and help expand Direct Relief’s impact through dynamic peer-to-peer and influencer-led fundraising.

Summary Job Description

Direct Relief is seeking an experienced, strategic fundraising professional to join its Partnerships & Philanthropy team as Manager, Digital & Community Fundraising. This role is responsible for engaging influencers, content creators, peer-to-peer fundraisers, and digital communities to build sustainable fundraising relationships with Direct Relief in support of the organization’s global mission.

 The ideal candidate will be a relationship-oriented fundraiser with proven success in digital fundraising. The role requires managing a large portfolio of fundraising partners, and deep experience managing campaigns across a spectrum of social media and third-party fundraising platforms to reach a diverse community of donors. The successful candidate will be adept at developing and growing relationships online and in person, helping supporters activate their own networks, and ensuring that Direct Relief maintains an inspiring and consistent presence across digital touchpoints.

 Working cross-functionally with internal teams, this role will contribute to content strategy, supporter journeys, and platform performance to maximize campaign visibility, participation, and impact. It’s an opportunity for a digitally fluent fundraiser to shape scalable community engagement and deliver measurable results for one of the world’s leading humanitarian organizations.

Duties/Responsibilities:

• Sustain, identify and develop long-term relationships with new and existing mission-aligned digital advocates and peer-to-peer fundraising champions, transforming their passion for Direct Relief’s mission into a sustained source of significant financial support among a loyal community of ambassadors.

• Cultivate strategic partnerships with key influencers, content creators, and community leaders across digital and traditional platforms, establishing Direct Relief as the preferred charitable partner.
• Expand Direct Relief’s digital footprint by establishing meaningful presence on established and emerging fundraising platforms and affinity-based digital spaces. with high engagement potential.
• Represent Direct Relief at strategic events, conferences, and community gatherings to expand digital engagement and creator partnerships.
• Drive cross-departmental collaboration to develop innovative content strategies, storytelling assets, and engagement tools that inspire action and deepen supporter loyalty.
• Develop content strategy and campaign assets that inspire passionate brand advocacy, sustained engagement, and drive action.
• Contribute to strategic planning in partnership with department leadership to establish ambitious KPIs and operational budgets.
• Collaborate with internal teams to amplify messaging reach and create integrated campaigns that drive visibility, conversion, and revenue.
• Design and cultivate thriving fundraising ecosystems that foster organic growth and sustainable community engagement.
• Build and steward digital communities that mobilize recurring support and long-term advocacy.
• Acquire, maintain, and analyze data on all donor interactions, proposals, and relationship developments to inform tactics and strategy decisions; maintain accurate and complete constituent profiles and records of constituent interactions in the CRM.
• Carry out or assist with other assigned tasks.

 Desired Qualifications, Knowledge and Skills:

Education and Experience

• Bachelor's degree in marketing, communications, public relations, or related field preferred (equivalent experience considered)
• Minimum 4 years of commercial or nonprofit digital community and peer-to-peer cultivation experience with proven success in engagement and achieving ambitious revenue goals
• Demonstrated success in planning, executing, and optimizing multi-channel campaigns including digital and grassroots initiatives

 Technical Skills

• Proficiency in fundraising platforms (Classy, Luminate, Raiser's Edge), CRM systems (Salesforce, Raiser's Edge NXT), and data analytics tools
• Expert knowledge of short-form video, livestream commerce, community-based chat platforms, decentralized networks, and emerging digital technologies
• Experience with livestream events and content creation for digital audiences

 Core Competencies

• Exceptional written and verbal communication skills with demonstrated ability to create engaging original content
• Strong relationship-building capabilities with established presence in digital communities
• Proven track record in campaign development, execution, measurement, and reporting
• Strategic thinking and problem-solving abilities with capacity to manage multiple priorities simultaneously
• Understanding of influencer economy, competitive landscape, and peer-to-peer best practices

Other Skills

• Self-motivated professional comfortable working independently and collaboratively
• Excellent customer service and interpersonal skills with ability to engage diverse, multicultural communities
• Experience soliciting funds and building donor relationships
• Passion for and commitment to advancing our mission
• Flexibility to work occasional evenings and weekends as needed