Hybrid Digital Marketing Manager bei Everware International

Position Summary 

The Digital Marketing Manager is responsible for helping to develop and execute digital strategies to drive brand awareness, engagement, and sales. This role collaborates on the strategic direction and leads management of digital channels including web development, SEO, paid advertising, and email marketing. The Digital Marketing Manager analyzes marketing campaign performance, optimizes user experience, and collaborates with internal teams to align initiatives with overall business goals.

Headquartered in Georgetown, Texas, Everware International supports a family of innovative companies dedicated to revolutionizing the culinary and foodservice industries. Our flagship brand, Cangshan Cutlery, epitomizes our commitment to crafting exquisite kitchen knives using premium materials and expert craftsmanship. Alongside Cangshan, our family includes respected entities like New Star Foodservice, Henry Foodservice Products, and our US manufacturing team at Austin Cutlery & Tool. Each of these contributes to our mission by crafting quality products and delivering an exceptional experience. We’re an organization that values teamwork, excellence, and a growth mindset. We’re looking for ‘A-players’ to join our team. Interested candidates, please send resumes to [email protected].

Duties & Responsibilities 

• Collaborate cross-functionally with Creative, Product Marketing, Sales, and Technology teams to align digital strategies with go-to-market plans and sales enablement efforts 
• Execute the digital marketing strategy across all channels to support brand visibility, pipeline generation, and customer engagement goals 
• Manage the corporate websites including SEO, SEM and across the board optimization to help us provide a better experience for key audiences and enhance their interactions with appropriate products and lines of business 
• Monitor reporting including the definition of KPIs and reporting and analytics across platforms (Google Analytics, Google Ads, Meta, social media, Yotpo), providing actionable insights to improve ROI and optimize customer journeys. 
• Manage and optimize paid digital media campaigns with digital media agency including planning, execution, budget oversight, and conversion tracking 
• Identify growth opportunities through audience segmentation, A/B testing, keyword analysis, and competitive research 
• Benchmark against competitors and stay up to date with digital marketing trends, tools, and technologies to continuously evolve the company’s digital presence
   

Qualifications 

Education & Experience 

• Bachelors Degree in Marketing or Business or equivalent experience. 
• 5+ years proven experience in collaborating and executing digital marketing strategies 
• Proficiency in managing various digital marketing channels (social media, email, SEO, SEM) 
• Experience with A/B testing and conversion rate optimization 
• Experience in the CPG industry is preferred 

Key Success Factors

• Strong analytical and data interpretation skills 
• Excellent communication and collaboration skills 
• Familiarity with e-commerce platforms and online sales strategies  
• Knowledge of content management systems (CMS) and marketing automation tools 
• Understanding of SEO best practices and keyword research 
• Project management skills 
• Ability to work independently and as part of a team 

Job Type: Exempt/Salaried

Compensation: $75,000-90,000

More about our team!

Our Vision: Our team members are thriving! Our customers and communities are enriched!

Our Culture: We believe every great organization embodies a healthy culture based on a set of core values. Within our family of companies, we strive to demonstrate these values through our behavior, our attitudes, and our decision-making. We expect every team member to exemplify these values and to hold themselves and each other accountable to exhibiting them, continually. Our foundational values are Collaboration, Respect, Excellence, Accountability, and Trust every day!

Everware offers competitive total compensation package including: 

• 401 (k) plan
• Company 401 (k) Matching Contributions
• Employee Assistance Program (EAP)
• Paid training and development opportunities

In addition, eligible employees are offered:

• Medical, Dental, & Vision Insurance with an employer contribution of up to $650.00
• Paid Vacation Time & 10 Paid Holidays 
• Health Savings Account (HSA)
• Life, Dependent Life and AD&D Insurance 
• Voluntary Term Life 
• Voluntary Short & Long Term Disability 
• Voluntary Hospital Indemnity  

Everware Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.
 

Employment at Everware Corporation is contingent upon proof of your legal right to work in the United States under applicable law, verification of satisfactory references, successful completion of a background check and drug test, and signing all your on-boarding documents.