Hybrid Website Manager (15137, Grade 28) bei The Maryland-National Capital Park & Planning Commission, MD

About the Department

Montgomery Parks is seeking a skilled and highly organized Website Manager to join the Public Affairs and Community Partnerships Division. This role is responsible for managing the department’s website, maintaining publishing standards, and optimizing digital content for search engine performance. The Website Manager will also work across departments to ensure compliance with digital accessibility standards and oversee the website’s layout and ongoing maintenance.

The Maryland-National Capital Park and Planning Commission (M-NCPPC) is a six-time National Gold Medal Award Winner. Behind the vast and diverse Montgomery Parks system is a career staff complement of nearly 800 employees, 415 parks and almost 37,000 acres of parkland that serves a diverse population of more than one million residents in the Washington, DC metro area. Go to our website to learn more: https://www.montgomeryparks.org/

DIVERSITY STATEMENT: Montgomery Parks believes that diversity in all dimensions of the organization supports and bolsters the innovative thinking essential to its success. Montgomery County Parks does not make hiring decisions on the basis of race, ethnicity, national origin, gender, gender identity, sexual orientation, age, disability, religion, political affiliation, ideology, or status as a Veteran.

Please Note: The salary range listed above represents the earning potential for this position. Salary is commensurate with experience.

Position Duties

What the job will involve:

• Support digital marketing initiatives through the integration and optimization of relevant tools, email campaign execution, and ongoing performance analysis to maximize marketing ROI. 
• Manage and coordinate tasks among team members and vendors to ensure smooth workflow and collaboration.
• Ensure the website and third-party plug-ins meet the digital accessibility standards of WCAG 2.1 AA, or the most recent standard.  
• Manage and update website guidelines and standards manual, which includes quality control for content, documents, graphics, photography, videography, accessibility, and social media.
• Assist with creating a visually appealing user interface for our website, as well as for other marketing materials.
• Implement an SEO strategy that positively impacts web traffic, engagement, and other established website key performance indicators (KPIs).
• Monitor and analyze website traffic using analytics tools (e.g., Google Analytics), assist with Google Ads campaigns, and regularly report on KPIs, SEO metrics, accessibility compliance, and ongoing digital research to the supervisor for strategic decision-making.
• Navigate WordPress templates, components, and modules, and add/edit content (copy, images, video, tagging, SEO metadata) to compose accessible web content.
• Evaluate, recommend, and consult with vendors that support website enhancements, security, and ongoing maintenance.
• Monitor and stay current on security vulnerabilities and proactively review security bulletins to determine when to escalate or engage external consultants.
• Familiarity with DNS records (SPF, DKIM, DMARC) and maintaining domain reputation to ensure deliverability and avoid spam filters.

• Web Content Accessibility Guidelines (WCAG) 2.1 AA: In-depth understanding of digital accessibility standards and guidelines.
• SEO Best Practices: Knowledge of search engine optimization strategies and how they impact web traffic and engagement.
• Web Development and Design: such as UX design, content strategy, information architecture, digital accessibility, and project management. As well as web development principles, including HTML, CSS, JavaScript, and WordPress.
• Digital Brand Guidelines: Develop digital brand guidelines to ensure consistency and quality across web content.

Skills:

• Content Management: Proficiency in managing and updating website content, including documents, graphics, photography, and videography, ensuring all are accessible.
• Training Development and Delivery: Skill in developing training materials and effectively training staff on website standards and best practices.
• SEO Implementation: Skill in implementing SEO strategies to improve web traffic and engagement.
• Vendor Assessment: Expertise in evaluating and consulting with vendors for website enhancements, security measures, and ongoing maintenance. 
• Proficient in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).

Abilities:

• Attention to Detail: Ability to meticulously ensure that all digital content meets accessibility standards.
• Analytical Thinking: Ability to analyze website performance and accessibility, identify issues, and recommend improvements.
• Communication: Strong verbal and written communication skills to effectively report efforts and train staff.
• Problem-Solving: Creative problem-solving skills to address and rectify accessibility issues.
• Collaboration: Ability to work collaboratively with various teams and individuals, including people with disabilities, to test and improve web content accessibility.

Minimum Qualifications

1. Bachelor's Degree in Communications, Journalism, Public Relations, English, Political Science, Marketing or any related field.
2. Four (4) years of experience in journalism, marketing, or public affairs.
3. An equivalent combination of education and experience may be substituted, which together total eight (8) years.
4. May require a valid driver's license in accordance with both State and Commission rules and regulations. Driver’s license must be unencumbered by restrictions, revocations, suspensions, or points that could limit the employee’s ability to drive Commission vehicles or perform driving duties required of their position.

Preferred Qualifications: 

• Minimum two years’ experience performing high-level web development responsibilities
• Certification in web accessibility such as WAS, CPACC, CPWA, or Trusted Tester 
• Bilingual/multilingual a plus

Other Qualifications

Class Specification: Public Affairs & Marketing Specialist III - 1614

May be subject to medical, drug, and alcohol testing.

Working Conditions:

• Work is primarily performed in an office with considerable pressure to meet deadlines.
• Hybrid Telework is available after six months of employment. 
• Driving is required. 
• Regular contact and interaction with the staff.
• Available to occasionally work outside normal business hours such as evenings, weekends, and holidays.