Hybrid Director, Consumer Brands Social Media bei Dairy Farmers of America

We are seeking a bold, strategic and digitally native social media evangelist for our Director of Social Media for Consumer Brands. This role will lead the transformation of our consumer facing dairy brands social presence, through the development and execution of innovative social media strategies that fuel cultural relevance, consumer engagement, brand affinity and love, as well as audience growth and engagement, driving both perception and performance for a category that is ripe for repositioning through social media. This role serves an integral role in our consumer branded businesses, aligning with, and delivering against, established business goals and strategies.

A hit the ground running mindset will be instrumental to immediately begin building opportunity-based plans. The ideal candidate will approach legacy channels with a progressive mindset We are looking for someone who can bring a sharp and proven eye for brand storytelling in social channels, a strong understanding of paid, owned and earned integration and the social leadership chops to level-up junior talent and build processes that scale. You will have a critical seat at the table during integrated marketing planning and must serve as a strong cross-functional collaborator to ensure social supports plans as a strategic driver of brand love. This role requires acting as a disruptor for the discipline of social — bringing an agile, test-and-learn mindset rooted in data, consumer behavior, and modern culture and storytelling.

This position requires a proven track record of both building and scaling CPG brands on social, a deep understanding of platforms and capabilities, and the ability to inspire, rally and be a leader across a diverse, integrated team. You must thrive in fast-paced environments, move with cultural fluency and know how to leverage social listening, community management and platform capabilities to grow brand equity and resonance.

Job Duties and Responsibilities:

• Lead the development and execution of full-funnel, audience-first social media strategies across key consumer-facing brands to build awareness, engagement, brand relevance and loyalty
• Define social voice for key brands, and confidently guide how that voice is expressed across content and campaigns to support social media objectives
• Audit and evolve existing social media platforms and practices, establishing a clear strategic foundation that includes audience, brand positioning, channel mix, content pillars, voice, KPIs, etc.
• Harness the unique power of social media through platform-native storytelling and culturally relevant content that builds brand relevance, shifts consumer perception, and grows audiences in ways that advance overall business objectives
• Develop differentiated platform strategies that reflect audience behaviors, interests, and cultural touchpoints, ensuring content is tailored to each channel while driving a unified brand narrative, consistent voice, and meaningful growth
• Serve as both leader and coach, developing junior team members into strategic social marketers by modeling best practices, guiding execution, and fostering a culture of learning and ownership
• Create and operationalize frameworks for content development, calendar planning, community engagement and performance reporting
• Implement scalable processes, templates, and guidelines for social content planning, execution, review cycles, and governance, including smart use of AI to improve efficiency and set the team up for long-term success.
• Establish and implement test and learn plans to optimize performance across platforms and content types, balance brand building with performance goals
• Partner with brand owners and agencies to develop paid social media strategies, overseeing execution, optimization, and reporting to ensure alignment with business objectives.
• Drive community management strategy, ensuring real-time engagement reflects brand values, builds trust and creates meaningful touchpoints with followers
• Leverage social listening and data insights to uncover cultural trends, inform creative direction, identify whitespace opportunities and guide cross-functional planning
• Move at the speed of culture — leading the team to rapidly concept, create, and activate content in response to trends and social moments that align with brand strategy
• Play a critical role in shaping how social contributes to integrated marketing efforts by partnering closely with brand, creative, PR, and media teams to ensure social is embedded early, strategically, and impactfully and that takes full advantage of the earned media halo
• Serve as a translator and advocate for social strategy at the executive level through presenting strategies, performance recaps and key opportunities that help make clear the role social can and should play, clearly articulating the way our consumer brands will own differentiated, platform-native approaches to achieve modern brand and business objectives
• Build strategic partnerships with influencers, content creators, cultural tastemakers and platform reps to maximize visibility and amplify storytelling
• Stay ahead of platform changes, trends and technologies, continuously evolving approach to keep brands relevant in a constantly shifting landscape
• Thrive in a matrixed environment with team members sitting at different locations across the country by effectively managing up, down, and across, building trust and alignment with multiple stakeholders — from executives to cross-functional peers to junior team members to agency partners — while maintaining focus on social-first excellence
• The requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required. Other duties may be assigned as required.