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Hybrid Senior Brand Manager - Derma (Durban Based) (18874) bei Beiersdorf

Beiersdorf · Durban, Südafrika · Hybrid

SAP

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Career Opportunities: Senior Brand Manager - Derma (Durban Based) (18874)

Requisition ID 18874 - Posted  - South Africa - Durban - Marketing / Market Research - Manager - Full-Time

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

 

Long term growth of Eucerin Southern Africa through the continuous development of the brand portfolio in line with the overall company strategy and roadmap. Define and achieve specific net sales and market share objectives through the input/development and execution of the annual marketing plan.

 

Market Understanding and Development

 

·Identify market challenges, opportunities and right focus in terms of Consumer Marketing Objectives
·Input into the brand portfolio development and partner with the Global marketing Team 
·Develop a strong local pipeline to deliver on Business Objectives set by the Marketing Manager
·Build in depth understanding of local consumers and shoppers to input into Consumer market strategy
·Demonstrate Consumer understanding and develop relevant insights, concepts & Product innovations/renovations relevant for the South African market
·Responsible for keeping abreast of developments in market and in trade
·Responsible for Budget and Financial Management.
 

Communication Development

 

·Lead the development of exceptional communication assets for key innovations in the Consumer Marketing Space
·Co-create TTL activation campaigns and ensure smooth implementation
·Execute campaigns to perfection with constant evaluation and optimization of the creative and media plan for the best possible implementation
·Lead the Derma Team Managers to deliver an integrated communication approach (media plan) to develop and deliver consistent brand messaging across all channels.
·Build plans with a strong digital focus. Digital plans need to be built with a Precision Marketing approach. Content and media plans need to be developed by audience and need states with ongoing optimisatio
 

Brand Management

 

·Input into Consumer Annual marketing plan
·Responsible for deployment of plan OTIF (On Time, In Full), within budget
·Input into pricing and promotions - give recommendations to Customer team
·Responsible for New Product Development  forecast development, & input into overall brand forecast review and completion
·Responsible for demand forecast meeting to review annual volumes which feed into Sales & Operations Process
·Evaluate & propose Marketing mix and evaluate media channels
·Responsible for assisting BU Head with strategic marketing presentations when neede

Your Profile

· University Degree, Masters preferred in Marketing.

· Overall 5+ years of experience in Brand Management

· Who has worked on end to end Brand roles with P&L Management.

· Should have basic understanding for Beauty and Personal Care industry.

Please apply online via the Beiersdorf Intranet until 8th August, 2025.

The job has been sent to

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

 

Long term growth of Eucerin Southern Africa through the continuous development of the brand portfolio in line with the overall company strategy and roadmap. Define and achieve specific net sales and market share objectives through the input/development and execution of the annual marketing plan.

 

Market Understanding and Development

 

·Identify market challenges, opportunities and right focus in terms of Consumer Marketing Objectives
·Input into the brand portfolio development and partner with the Global marketing Team 
·Develop a strong local pipeline to deliver on Business Objectives set by the Marketing Manager
·Build in depth understanding of local consumers and shoppers to input into Consumer market strategy
·Demonstrate Consumer understanding and develop relevant insights, concepts & Product innovations/renovations relevant for the South African market
·Responsible for keeping abreast of developments in market and in trade
·Responsible for Budget and Financial Management.
 

Communication Development

 

·Lead the development of exceptional communication assets for key innovations in the Consumer Marketing Space
·Co-create TTL activation campaigns and ensure smooth implementation
·Execute campaigns to perfection with constant evaluation and optimization of the creative and media plan for the best possible implementation
·Lead the Derma Team Managers to deliver an integrated communication approach (media plan) to develop and deliver consistent brand messaging across all channels.
·Build plans with a strong digital focus. Digital plans need to be built with a Precision Marketing approach. Content and media plans need to be developed by audience and need states with ongoing optimisatio
 

Brand Management

 

·Input into Consumer Annual marketing plan
·Responsible for deployment of plan OTIF (On Time, In Full), within budget
·Input into pricing and promotions - give recommendations to Customer team
·Responsible for New Product Development  forecast development, & input into overall brand forecast review and completion
·Responsible for demand forecast meeting to review annual volumes which feed into Sales & Operations Process
·Evaluate & propose Marketing mix and evaluate media channels
·Responsible for assisting BU Head with strategic marketing presentations when neede

Your Profile

· University Degree, Masters preferred in Marketing.

· Overall 5+ years of experience in Brand Management

· Who has worked on end to end Brand roles with P&L Management.

· Should have basic understanding for Beauty and Personal Care industry.

Please apply online via the Beiersdorf Intranet until 8th August, 2025.

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