Hybrid Lead Generation Specialist bei Duplo

Duplo is a Lagos-based fintech startup that enables businesses in Africa automate their spend management, simplify cross-border payments, and control business finances all on one platform.

We want to make B2B payments as simple as P2P payment apps. Most business payments in Africa are made offline….yikes. We are on a mission to transform this. We are backed by top investors including Tribe Capital, Commerce Ventures, Liquid2 Ventures, My Asia VC, Soma Capital, YCombinator, Oui Capital, and others.

This is a unique opportunity. You'll have the responsibility and resources to take a significant part in the creation of a paradigm-changing product that will impact millions.

We are looking for a results-oriented Lead Generation Specialist to help us attract, nurture, and convert qualified inbound and outbound leads. This person will play a key role in identifying opportunities, optimizing the top of the marketing funnel, and supporting pipeline generation for the sales team.

Key Responsibilities:

• Lead Funnel Management:
  Own and manage the end-to-end lead generation funnel, from list building to qualification to handoff.
  
  
• CRM & Campaign Execution:
  Maintain and optimize CRM systems (e.g., HubSpot) to track lead sources, lifecycle stages, and conversion rates.
  
  
• ABM & Targeting:
  Apply Account-Based Marketing (ABM) strategies to identify, engage, and nurture high-value prospects.
  
  
• Lead Generation Tools:
  Use tools like Lusha, Apollo, Snov.io, SignalHire to source and verify contact data for decision-makers.
  
  
• Paid Marketing Coordination:
  Collaborate on the setup and optimization of paid lead generation campaigns across LinkedIn, Meta, and Google. Support targeting, creative inputs, and basic performance monitoring.
  
  
• Data & Reporting:
  Track, analyze, and report on lead performance metrics. Use insights to suggest improvements to campaigns and funnels.
  
  
• Cross-Functional Collaboration:
  Work closely with Marketing and Sales teams to ensure quality lead flow, lead nurturing, and timely follow-up.
  
  

Requirements

• Minimum of 2 years of experience in marketing, lead generation, or campaign execution
• Hands-on experience running digital marketing or B2B campaigns
• Strong knowledge of lead gen tools (Lusha, Apollo, Snov.io, etc.)
• Familiarity with CRM platforms (HubSpot preferred)
• Understanding of ABM strategies and inbound lead funnels
• Basic knowledge of paid advertising campaign principles
• Good with data – able to track and optimize campaigns using Excel, Google Sheets, or analytics dashboards
• Excellent communication, problem-solving, and organizational skills