- Senior
- Optionales Büro in Gurgaon
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
Reporting of the role: This role reports to Senior Director Analytics
Role Summary and Impact
In three months,
In three months,
- Build a deep understanding of marketing plans and their objectives to help Account teams (Activation, Planning, etc) build comprehensive measurement, and test & learn plans
- Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out
- Recruit, manage and mentor analytical resource(s), ensuring the efficient flow of work through the team, the timely delivery of high-quality outputs and their continuing development as professionals.
In six months,
- Lead the creation of clear, robust and thought-provoking campaign reviews and insights
- Work with Account teams (Activation, Planning, etc) to help define the correct questions to understand correct metrics for quantifying campaign performance
- To help deliver “best in class” analytical capabilities across the agency with the wider Analytics team, including the use of new methods, techniques, tools and systems
In twelve months,
- Develop innovative marketing campaigns and assist clients to define objectives
- Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation
- Provide hands-on leadership, mentorship, and coaching in the expert delivery of data strategies, AdTech solutions, audiences solutions and data management solutions to our clients
- Leading stakeholder management on certain areas of the client portfolio.
- Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out
- Coordination and communication with 3rd party vendors to critically assess new/bespoke measurement solutions. Includes development and management of contracts and SOWs.
Skills and Experience:
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- 10+ years of experience in a data & insight role; practical experience on how analytical techniques/models are used in marketing. Previous agency, media, or consultancy background is desirable.
- A proven track record in working with a diverse array of clients to solve complex problems and delivering demonstrable business success. Including (but not limited to) the development of compelling and sophisticated data strategies and AdTech / martech strategies to enable marketing objectives.
- Ideally you have worked with Ad Platforms, DMPs, CDPs, Clean Rooms, Measurement Platforms, Business Intelligence Tools, Data Warehousing and Big Data Solutions to some degree
- Strong Proficiency with systems such as SQL, Social Analytics tools and Python.
- Understand measurement for both Direct Response and Brand Awareness campaigns desired
- Excellent at building and presenting data in a visually engaging and insightful manner that cuts through the noise
- Strong organizational and project management skills including team resourcing
- Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed
- Established and professional communication, presentation, and motivational skills
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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