- Senior
- Optionales Büro in Mumbai
Overview of Job
Mindshare Fulcrum is an agency of WPP Media, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.
We are currently looking for Partner - Analytics to join us
In this role, you will be responsible for answering brand marketing problems with data-based solutions. Analytical thinking, number crunching, articulation of statistical solutions to business answers and managing multiple stakeholders are the key responsibilities.
The person will be responsible for organising & analysing data from multiple sources which will help evaluate effectiveness of media deployment in driving client’s business performance. These learnings will feed into the integrated media planning principles which drive growth for Unilever brands
At WPP Media, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the Role:
This role reports to: DCOM – Strategy Head
Core Responsibilities:
- Commerce Tooling Strategy & Deployment
- Tool Identification: Evaluate & recommend new Dcom tools that can drive business impact, working closely with internal teams and HUL.
- Tool Adoption & Scaling: Lead adoption and scale-up of existing tools (e.g., Pacvue, 1DS, X-Commerce, AMC, One View) in partnership with HUL, CTG, Strategy and Delivery teams.
- Own pilot design and measurement frameworks for new tools or tech integrations; track business impact and adoption metrics.
- Act as the single point of contact for all tooling-related projects across MS and HUL.
- Dcom Product Modelling & Investment Frameworks
- Co-lead development of Dcom performance models with the Measurement team, contributing to how investments are planned, optimized & evaluated across brands and platforms.
- Partner with Dcom pod leads & Measurement teams to evolve commerce performance models and frameworks.
- Advanced Analytics & Insight Generation
- Conduct deep-dive diagnostic analysis across platforms (Marketplaces, Qcom & Beauty platforms) to identify business opportunities, risks, and growth levers.
- Lead structured in-sighting from AMC and other tools, translating raw data into clear, actionable recommendations.
- Dashboarding & Reporting Infrastructure
- Collaborate with internal team to build, automate, and manage scalable dashboards to track KPIs like ROAS, CTR, NTB%, inventory impact, conversions, etc.
- Lead the unified ecom reporting dashboard project in partnership with the Nexus tech team.
- Standardize smart reporting templates to drive efficiency in campaign planning and performance reviews.
- AI & Budget Optimization Enablement
- Drive AI-based bid optimization strategies using tools like Pacvue and 1DS; work with Pod Leads to develop and refine platform-specific rule sets.
- Project manager on X-commerce cross-platform budget optimizer, coordinating inputs from HUL, product team & delivery to ensure a successful pilot and adoption in BAU.
- Cross-Functional Collaboration
- Serve as the bridge across analytics, media, and client leadership, ensuring tool-based insights translate into business actions.
What your day job looks like at Mindshare:
- Analysing patterns in data and evaluating business / brand requirements
- Custodian of all measurement related data, brand tracks, brand lift studies, household panel studies
- Collaborate with business teams to identify opportunities where data driven projects can add value.
- Drive various measurement studies: digital platform meta-analysis, business and mind measure evaluation.
- Take complete ownership of delivery of designated projects & work streams
- Committed to deliver error free and timely delivery of outputs to the associated clients.
Key Performance Indicators (KPIs):
- ROAS improvements from lower-funnel campaigns.
- Growth in D2C & eCommerce business attributed to tool interventions.
Minimum qualifications:
- Bachelor's degree in data science, statistics, computer science, or a related field.
- 12+ years of experience of hands-on experience using analytics to drive business/marketing results. High preference towards delivering insights for a large retailer, CPG, or ecommerce business.
- Understanding of retail commercial elements and financial concepts, such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
- Advanced skills with all Microsoft Office applications for the creation of reports, presentations, and analyses including advanced Excel functions and formulas, pivot tables, Power Pivot, and Power Query.
- Experience with data visualization and modelling tools such as Power BI, Tableau, Python, R, and SQL.
- Experience synthesizing disparate data sources to drive to logical, concise, and actionable conclusions.
- Strong verbal and written communications skills at all levels; ability to communicate technical information to both technical and non-technical audiences.
- A self-starter attitude that thrives in a fast-paced environment.
- Familiarity with Amazon.com business tools for analytics (Vendor Central, Brand Analytics, Marketing Cloud) or syndicated data providers (IRI, Nielsen, NPD) a plus.
More about Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of WPP Media, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At WPP Media India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
WPP Media is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
#LI-Promoted.
