We have implemented an anonymous job application process. This means that during the initial stages of the application, personal information such as name, gender, age, and ethnicity is not disclosed to the hiring team.
What Will You Do?
Major Responsibilities
Contribute to the creation and strategic implementation of the Erborian UK Influencer & PR strategy
Present as an expert in Digital, keeping well informed of social opportunities, channels, influencers, innovations and competitors
Lead paid-for activities with micro & mid influencers from inception to delivery and evaluation
Take day-to-day responsibility for running the Budget trackers, overseeing key internal tracking systems, reporting and overall payment management for external vendors
Organic Influencer Marketing
Support Senior Consumer Engagement Manager in implementing the PR & Influencer Marketing strategy for Erborian in the UK, aiming at accelerating EMV & awareness
Media and Influencer relations: meeting regularly influencers and Tik Tok creators as key priority & Press to maintain relationships, supporting editorial and organic social coverage generation
Support in leading creative productions/animations for the brand such as mailers & events, ensuring projects are executed in a timely manner and liaising with agencies for production support
Responsible for fuelling always-on community growth – delivering key KPI of doubling brand community size and increasing brand awareness through relevant influencers and press partners
Work closely with the team on mass outreach & product seeding to community alongside the maintenance of an updated PR list
Management and responsibility of micro-community programme
Responsible for analysing results and competitors via media platforms such Tribe Dynamics
Responsible for weekly & monthly reporting on influencer activity for the brand, staying close to Tribe EMV Dashboard Metrics to ensure monthly targets are met
Paid Influencer Partnerships & Offline Media
Identifying and recommending new paid influencer partnerships for the brand – making sure influencer content is relevant to the UK consumer & the overall campaign objectives to drive accelerated awareness for the brand
Manage end-to-end influencer paid partnerships – from discovery to pitching & briefing, to content approval & live date alignment, to payment processing & final reporting
Support in leading all paid influencer & TikTok campaigns and oversee implementation ensuring content is UK consumer relevant, creative, and trending whilst delivering maximum views
Work closely with Paid Media Team to manage paid partnership boosting strategy, process & reporting
Work with CRM to drive sales and promotional performance via conversion influencer partnerships
Responsible for the delivery of reporting on all key influencer metrics
Proactively propose and implement new opportunities for the brand: Contact and explore potential partnerships with other brands/partners/agencies to maximize results, keep up with social media innovations
PR & Press
Execute the PR strategy and all media outreach initiatives, organising events and press trips, answering press queries, proactively pitching product features, attending press/influencer/agent appointments, maximising placement opportunities and building brand awareness
Cultivate and maintain relationships with key press contacts across all media channels
Maintain the operational smooth running of all press coverage for the brand
The Perfect Candidate:
Proven experience leading Influencer marketing and PR campaigns at a large scale for 3+ years, ideally for a leading Beauty, brand or Fashion/ Agency Experience with Influencer Marketing Dashboard tools – specifically Creator IQ/Tribe Dynamics
Must have direct PR & Influencer Marketing experience, possess high of level Tik Tok creators, influencers, and editorial contacts
Experience working to strict deadlines and delivering a consistent multi-channel plan on time and full, highlighting any areas at risk whilst ensuring a timely delivery
Proven track record of project management – with experience in organizing high awareness driving paid influencer partnerships across Tik Tok, IG & You Tube, press events, trips, and targeted outreach
Understanding of Paid Media, social media, online titles, and influencers
Ability to deliver both proactive and responsive media relations
Consumer Centric approach – to drive brand clarity and consideration in the most relevant way to the local consumer
Knowledge and experience of working for a start-up brand and constantly looking for new opportunities to drive awareness
The ability to cultivate strong relationships both externally (media & key influencers) and internally (key stakeholders & international teams)
Passionate about the beauty industry with a strong interest in the brand and the products
Ability to be strategic as well as operational, working within a start-up environment
What We Offer You!*
Generous Staff Discount to use on all your favourite L’Occitane Group products (including L’Occitane, Erborian, Elemis and more)
Training Product Allocation every month!
Generous Holiday Allowance, increasing with length of service
Excellent well-being policies including enhanced Maternity and Paternity policy
Extra day Holiday if you get married
Half day Holiday for your Birthday
Company Pension Scheme
Annual Company Bonus
Group Income Protection
My L’Occi Rewards: Discount/Cashback from 1000s of high street retailers as well as Well-being Hub, GymFlex, Cycle to Work, SmartTech Loans and Childcare Vouchers
Private Health Insurance with Westfield Health
Employee Assistance Programme for all Associates and their families
Flexible working
Much, much more!
*Some benefit eligibility is based on length of service
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