We're seeking a sharp, data-driven Senior Marketing Analyst to join our growing marketing team. In this role, you'll be the analytical backbone that transforms complex marketing data into actionable insights, driving strategic decisions that fuel our continued growth. You'll work cross-functionally to measure, optimize, and scale our marketing efforts across all channels while embodying The AC Way—our foundational values and factors of success.
Compensation details listed in this posting reflect the base rate only and do not include bonus, equity, sales incentives or other role specific compensation that the role may be eligible for. ActiveCampaign believes in and is committed to equitable compensation practices. The salary range provided above is a good faith estimate of the pay range determined by the location associated with the job posting. The actual salary depends on a candidate’s skills, experience, and work location.
What your day to day could consist of:
Strategic Analysis & Insights
Conduct deep-dive analysis of marketing performance across all channels including email marketing, paid advertising, content marketing, and lead generation campaigns
Build and maintain comprehensive dashboards and reports that track key marketing KPIs including customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and ROI
Identify trends, patterns, and opportunities in customer behavior and market conditions to inform strategic marketing decisions
Partner with Marketing Leadership to develop data-driven recommendations for campaign optimization and budget allocation
Campaign Performance & Optimization
Analyze campaign performance from initial touchpoint through customer conversion and retention
Monitor and report on marketing attribution across multiple touchpoints and customer journey stages
Collaborate with the demand generation team to optimize lead scoring, nurturing sequences, and conversion funnels
Cross-Functional Partnership
Work closely with Sales, Product, and Customer Success teams to understand the full customer lifecycle and marketing's impact on revenue
Support go-to-market strategy for new product launches and feature releases
Provide analytical support for pricing strategy, market segmentation, and competitive analysis
Present findings and recommendations to executive leadership and key stakeholders
Data Infrastructure & Innovation
Maintain data integrity across marketing technology stack including ActiveCampaign, Salesforce, Google Analytics, and other marketing tools
Develop predictive models to forecast campaign performance, customer behavior, and market trends
Stay current with marketing analytics trends, tools, and best practices to continuously improve our analytical capabilities
Mentor junior team members on analytical methodologies and data interpretation
What is needed:
Experience & Education
Bachelor's degree in Marketing, Business, Statistics, Economics, or related field; Master's degree preferred
4+ years of experience in marketing analytics, business intelligence, or related analytical role
Previous experience in B2B SaaS or marketing technology companies strongly preferred
Proven track record of translating complex data into actionable business insights
Technical Skills
Advanced proficiency in SQL for data extraction and manipulation
Expert-level skills in data visualization tools (Tableau, Power BI, Looker or similar)
Strong knowledge of marketing attribution platforms and methodologies
Experience with statistical analysis and A/B testing methodologies
Familiarity with marketing automation platforms and CRM systems (ActiveCampaign experience a plus!)
Knowledge of Python, R, or other statistical programming languages preferred
Core Competencies
Exceptional analytical and problem-solving abilities with keen attention to detail
Strong business acumen and understanding of marketing funnel dynamics
Excellent written and verbal communication skills with ability to present complex findings to diverse audiences
Demonstrated project management skills and ability to prioritize multiple initiatives
Collaborative mindset with experience working cross-functionally
Intellectual curiosity and passion for continuous learning in the evolving marketing landscape
About ActiveCampaign:
ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.
With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.
ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
Perks and benefits:
ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:
-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm
-Open paid time off
-Generous 401(k) matching program with immediate vesting
-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend
-Access to professional development resources through LinkedIn Learning
-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
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