Homeoffice Vice President of Marketing bei Patra Corporation

Patra Corporation is the worldwide leader in insurance back-office and account management business process outsourcing.  Patra offers a wide range of services designed to lower costs, reduce risk and improve employee productivity through the transfer of account management and business functions, such as policy checking, certificate issuance, eligibility processing, quality control and account audits, to operation centers in the U.S., India, and the Philippines.

About the Role

Patra is seeking a highly strategic and hands-on Vice President of Marketing to lead and evolve our marketing efforts during a period of rapid growth and innovation. This role is ideal for a marketing leader with experience in SaaS, BPO, and high-growth, Private Equity-backed environments. The VP of Marketing will be instrumental in redefining how we connect with the market, clients, and prospects — driving demand generation, building a modern brand presence, and scaling our marketing team to meet the evolving needs of an agentic AI-driven future.

This executive will be responsible for developing and executing a marketing strategy that supports Patra’s growth in the insurance sector, while also positioning the company at the forefront of automation, digital transformation, and next-gen service delivery.

Key Responsibilities

• Strategic Leadership: Define and implement a modern, scalable marketing strategy aligned with company growth objectives, especially in the SaaS and BPO sectors within insurance.
• Team Transformation: Build and lead a high-performing, agile marketing team capable of operating in a fast-moving, AI-enabled world. Foster a culture of experimentation, accountability, and performance.
• Brand & Positioning: Strengthen Patra’s brand presence in the market by refining our positioning, messaging, and value proposition across channels. Ensure clear differentiation in a crowded, rapidly evolving industry.
• Demand Generation: Own and optimize the demand generation engine to drive qualified pipeline growth. Leverage marketing automation, SEO/SEM, content, events, and performance marketing to support customer acquisition and expansion.
• Digital Marketing & Analytics: Lead with data — implementing marketing tech stacks that provide visibility into ROI and customer behavior. Use analytics to drive continuous improvement and personalization.
• Customer Marketing & Retention: Partner closely with sales and customer success to drive engagement, upsell, and retention. Develop lifecycle marketing programs that align with the customer journey.
• Private Equity Partnership: Collaborate with PE stakeholders to align marketing strategy with investor goals. Provide regular reporting and insights into performance, efficiency, and growth initiatives.
• AI and Innovation-Forward: Champion the integration of AI into the marketing stack, ensuring the team leverages emerging technologies for content creation, campaign optimization, personalization, and customer insights.

Requirements

• 10+ years of marketing leadership experience, ideally in SaaS, BPO, or tech-enabled service organizations
• Proven success in high-growth and Private Equity-backed environments
• Demonstrated experience transforming marketing functions and building teams for scale
• Strong grasp of modern marketing principles, demand generation, content strategy, and digital channels
• Expertise in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and analytics tools
• Experience driving revenue-focused marketing strategies in partnership with sales
• Ability to work in a hands-on, roll-up-your-sleeves environment while thinking strategically
• Comfortable navigating the complexities and opportunities of AI-enabled tools and workflows

Working Conditions

• Work from home; must have fast broadband access

Work Standards

• Interpersonal Skills: Demonstrates the ability to work well with Patra colleagues and clients and with external organizations
• Promotes Culture of Respect & Safety: Demonstrates commitment to personal responsibility and value for safety and respect; communicates concerns; uses and promotes safe respectful behaviors based on training and lessons learned
• Subject to and expected to comply with all applicable Patra Corp policies and procedures

Patra Corporation is an equal opportunity employer committed to celebrating diversity and creating a safe and inclusive environment for all employees.