Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.
Company And CultureComplex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.
The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Complex Total Rewards offerings for employees.
What You'll Do
Act as a liaison between cross-functional teams to develop and execute comprehensive digital marketing campaigns that support Complex Shop Tier 1 campaigns and grow the marketplace across Complex's key categories
Advance and maintain brand positioning, identifying and building plans for target audiences
Develop and execute comprehensive go-to-market marketing plans
Lead end-to-end execution of marketing programs, leveraging internal support
Serve as a brand ambassador, connecting with existing and new customers
Analyze customer insights, market trends, and best practices to craft successful strategies to drive growth
Conduct analytics reporting across platforms, extracting key insights for future campaigns
Collaborate with teams to design and evolve lead-nurturing tactics
Be the marketing representative across key functions of the business
Collaborating with department heads to own an integrated marketing calendar
Ability to project manage own workload and team's workload
Be able to balance several priorities and projects at one time
Guide creative direction for content, advertising and public-facing communications
Execute multichannel campaigns across the prospect and customer lifecycle
Manage content, budgets, events, and provide sales support
Gather insights to inform outreach strategies, enhance conversions
Track and analyze current marketing initiatives, optimizing as needed
Present ideas and deliverables to internal and external teams
Implement A/B testing for various campaign elements
Work closely with the Growth team for synergy in approach and to maximize return on marketing investments
Continuously explore and recommend new marketing channels to explore
Who You Are
Proven track record of developing and scaling multi-category marketplace platforms
Proven success in developing marketing plans and executing campaigns
Spearheaded multi-faceted campaigns, collaborating effectively with diverse partners and stakeholders to achieve shared objectives
Strong project management, multitasking, and decision-making skills
Metrics-driven mindset with a creative perspective
Experience with marketing automation and CRM tools
Preferred qualifications:
Bachelor’s degree in marketing, business, or appropriate experience in a related field
Proficiency in online marketing and social media strategy
Success in developing and executing marketing plans and go-to-market
Willingness to travel, and flexibility to attend industry related events and activations on evenings or weekends as appropriate for the function
What We Offer
Best in class health, dental, and vision insurance
Healthcare FSA
Dependent Care FSA
Commuter Benefits FSA
Short-term/long-term disability and life insurance
Paid Parental leave
401k with 4% match
Pet Insurance
Legal and Identity Theft Plans
Vacation time and sick days
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
Complex participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Candidates must be legally authorized to work in the U.S. without the need for visa sponsorship.
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