Senior Campaign Lead (Commercial B2B) – GERMAN Speaker na Accenture

Accenture Song is where experiences are designed to improve people’s lives. We reimagine industries, products and services. If you believe our clients will only gain relevance through technology and digitalisation, your place is with us.

Are you an expert in B2B marketing campaigns, demand generation, and account-based marketing (ABM)? We are seeking a Senior Campaign Lead to drive strategic marketing initiatives across EMEA, targeting both existing accounts and new market opportunities in the technology and enterprise sectors.

Key Responsibilities:

• Lead the development and execution of integrated ABM, demand generation, and brand campaigns for defined accounts, verticals, and new segments.

• Create campaign briefs, approve creative concepts, and guide channel selection and activation tactics.

• Collaborate with media agencies on media planning, digital channel mix, and paid media allocation.

• Track campaign performance, analyze KPIs, and optimize pipeline and revenue impact.

• Partner with sales, OEMs, SI partners, and regional marketing teams to ensure campaign alignment and effectiveness.

• Manage localization, translation, and adaptation of campaign materials for regional and local market needs.

• Oversee relationships with local partners, sponsorship vendors, and third-party suppliers.

Experience & Qualifications:

• Proven experience developing and managing commercial B2B marketing campaigns in technology or enterprise sectors.

• Hands-on experience with external agencies, media planning, and creative approvals.

• Strong understanding of pipeline attribution, KPI tracking, and ROI optimization.

• Experience collaborating across sales, channel/partner, and regional marketing teams.

• Ability to manage regional budgets, contracts, and sponsorship agreements.

• English and GERMAN bilingual level is mandatory.

Key Competencies:

• Strategic campaign mindset and media expertise.

• Performance-driven with strong analytical skills.

• Effective stakeholder management and cross-cultural competence.

• Operational excellence and project management skills.

Ideal Backgrounds:

• Campaign Manager, ABM Lead, or Demand Generation Specialist in technology, SaaS, or enterprise B2B marketing.

• Agency or in-house experience developing integrated campaigns across multiple regions.

• Background in paid media, digital advertising, and performance marketing.

At Accenture, recognised as a Great Place To Work®, we embrace a hybrid work model that allows us to stay connected with our teams and clients through technology and our facilities. This connection supports our culture of inclusion and diversity, making us, according to Refinitiv, the most diverse company in the world.

Additionally, we offer benefits such as:

•         Health, life and accident insurance

•         Medical services and wellness programmes

•         Flexible compensation and share purchase plans

•         Flexibility programmes (working hours, time off, holidays...)

•         Personalised training paths

•         Sustainability programmes and Accenture Foundation initiatives

•         Employee diversity networks

•         Other benefits: Bankinter office with special conditions and profit sharing

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com 

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