Campaign Lead – Consumer Retail & Gaming – GERMAN Speaker na Accenture

Accenture Song is where experiences are designed to improve people’s lives. We reimagine industries, products and services. If you believe our clients will only gain relevance through technology and digitalisation, your place is with us.

Are you passionate about consumer marketing, gaming, and technology? We are seeking a Campaign Lead to drive direct-to-consumer marketing campaigns across EMEA, with a special focus on gaming, AI PCs, and enthusiast product portfolios.

Key Responsibilities:

• Lead the development and execution of integrated, multi-channel consumer campaigns across EMEA markets.

• Collaborate with planning and creative teams to tailor strategies for regional and local audiences.

• Manage activations across offline/online media, social media, influencer partnerships, sponsorships, and events.

• Adapt product positioning and messaging for local cultural nuances.

• Align campaign outcomes to KPIs linked to brand growth, demand generation, and revenue impact.

• Build strong relationships with internal stakeholders and external partners (OEMs, ODMs, retailers, agencies).

• Support co-marketing initiatives with retail and channel partners.

• Analyze consumer behavior, market trends, and competitor activity to identify growth opportunities.

• Track and report on campaign performance, KPIs, and ROI.

• Lead gaming-focused campaigns, including retail activations, sponsorships, and influencer-driven initiatives.

• Coordinate participation in gaming trade shows, retail events, and industry activations.

Experience & Qualifications:

• Proven experience in consumer marketing campaign management, ideally within tech, gaming, or consumer electronics.

• Strong background in multi-channel marketing and digital-first strategies.

• Experience driving both brand awareness and measurable demand/revenue impact.

• Ability to adapt campaigns for regional/local market requirements across EMEA.

• Hands-on experience with budget management, agency oversight, and media activations.

• Knowledge of gaming, PC hardware, or enthusiast markets preferred.

• English and GERMAN bilingual is mandatory.

Key Competencies:

• Strategic campaign mindset and revenue orientation.

• Stakeholder management and operational excellence.

• Analytical skills and creative collaboration.

Ideal Backgrounds:

• Consumer Campaign Manager, Retail Marketing Lead, or Brand Manager in gaming, PC, tech, or consumer electronics.

• Experience delivering integrated consumer campaigns with measurable commercial outcomes.

• Exposure to gaming-focused initiatives, retail co-marketing, and influencer/media-driven activations.

At Accenture, recognised as a Great Place To Work®, we embrace a hybrid work model that allows us to stay connected with our teams and clients through technology and our facilities. This connection supports our culture of inclusion and diversity, making us, according to Refinitiv, the most diverse company in the world.

Additionally, we offer benefits such as:

• Health, life and accident insurance

• Medical services and wellness programmes

• Flexible compensation and share purchase plans

• Flexibility programmes (working hours, time off, holidays...)

• Personalised training paths

• Sustainability programmes and Accenture Foundation initiatives

• Employee diversity networks

• Other benefits: Bankinter office with special conditions and profit sharing

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com 

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