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Marketing Specialist IS-1035-11 na Smithsonian Institution

Smithsonian Institution · Washington, Estados Unidos Da América · Onsite

$84,601.00  -  $109,975.00

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OPEN DATE:  October 10, 2025                    
CLOSING DATE:  October 24, 2025               
POSITION TYPE: Trust Fund 
APPOINTMENT TYPE:   Temporary Not-to-Exceed Four (4) Years
SCHEDULE: Full Time
DUTY LOCATION: Washington, DC 

Position sensitivity and risk: Non-sensitive/Low Risk

Open to all qualified applicants

What are Trust Fund Positions?
Trust Fund positions are unique to the Smithsonian. They are paid for from a variety of sources, including the Smithsonian endowment, revenue from our business activities, donations, grants and contracts. Trust employees are not part of the civil service, nor does trust fund employment lead to Federal status. The salary ranges for trust positions are generally the same as for federal positions and in many cases trust and federal employees work side by side. Trust employees have their own benefit program, which may include Health, Dental & Vision Insurance, Life Insurance, Transit/Commuter Benefits, Accidental Death and Dismemberment Insurance, Annual and Sick Leave, Family Friendly Leave, 403b Retirement Plan, Discounts for Smithsonian Memberships, Museum Stores and Restaurants, Credit Union, Smithsonian Early Enrichment Center (Child Care), Flexible Spending Account (Health & Dependent Care). 
 
Conditions of Employment
  • Pass Pre-employment Background Check and Subsequent Background Investigation for position designated.
  • Complete a Probationary Period.
  • Maintain a Bank Account for Direct Deposit/Electronic Transfer.
  • The position is open to all candidates eligible to work in the United States.  Proof of eligibility to work in U.S. is not required to apply.
  • Applicants must meet all qualification and eligibility requirements within 30 days of the closing date of this announcement. 

OVERVIEW

The Smithsonian Institution is the world’s largest museum, education, and research complex, with 21 museums and the National Zoo.  This position is in the National Museum of African American History and Culture (NMAAHC). The National Museum of African American History and Culture is a national museum for the study and exhibition of African American history and culture.  This position is in the Office of External Affairs, Office of Communications, Public Affairs and Marketing,  

DUTIES AND RESPONSIBILITIES

The marketing specialist serves as market projects manager developing detailed promotional plans and campaign strategies, while also implementing campaigns, maintaining timelines, managing budgets and coordinating vendor contracts, advertising media buys and collaborative partnerships.

In this position, you will:
  • develop and manage marketing calendar and production timelines for advertising and promotions based on museum priorities to drive results.
  • produce creative briefs detailing the scope, purpose and desired outcome of marketing campaigns and creative concepts for print, video and digital marketing.
  • campaign outline goals, objectives, timelines, campaign budget, message creative assets and performance metrics based on museum priorities and target audiences.
  • write and edit copy for advertising, brochures, promotional materials, influencer outreach and museum activations, sourcing images and selecting appropriate in-house and/or contract designers for campaign development.
  • assist in creating storyboards, scripts and production of timely and relevant marketing and promotional videos, update content on Welcome Desk digital wall signage, in-museum promotional signage and activations aligned with brand standards, museum priorities and latest museum offerings.
  • field and manage marketing requests received, prepare and manage service agreements with external vendors and consultants.
  • measure campaign results using audience data, campaign learnings and insights to improve audience engagement, relationship building with stakeholders and awareness amongst target audiences.
  • develop detailed project plans to track progress and keep all departments apprised with regular project status updates including timelines, milestones, risks, issues, and budget expenditures.

QUALIFICATION REQUIREMENTS

Experience:   Experience that equipped the applicant with the knowledge, skills, and abilities to perform successfully the duties of the position, and that is typically in or related to the work of the position to be filled. 

Experience required for this position is as follows:
  • Ability to develop detailed project work plans for the purposes of tracking progress and keeping all departments apprised of project status. 
  • Skill in developing marketing plans that include messaging, goals, objectives, timelines, desired outcomes, tactics, campaign budget and metrics. 
  • Skill in oral communication.
  • Skill in written communication sufficient to produce promotional materials (e.g., online marketing features, feature stories, photos/captions, digital videos) for a public Web site.
  • Knowledge of and skill in museum, cultural or historical institution or in an organization performing marketing and communications duties.
  • Knowledge of and skill in project planning and program management.
Or, Education:  2 full academic years of progressively higher level graduate education or master's or equivalent graduate degree related to the position

Or, Combination:  Equivalent combinations of education and experience are qualifying.

Education completed outside the United States must be deemed equivalent to higher education programs of U.S. Institutions by an organization that specializes in the interpretation of foreign educational credentials. This documentation is the responsibility of the applicant and should be included as part of your application package.

If you are found qualified for this position and meet or exceed a predefined rating threshold, you may be contacted by email to complete or submit additional assessments such as work samples, short essays, or other appropriate assessments within approximately one week of the job announcement closing.  If you do not meet the rating threshold to move to the next evaluation stage, you will be notified by email.

Any false statement in your application may result in rejection of your application and may also result in termination after employment begins.
  
Join us in "Inspiring Generations through Knowledge and Discovery."
 
Resumes should include a description of your paid and non-paid work experience that is related to this job; starting and ending dates of job (month and year); and average number of hours worked per week.  

What To Expect Next: Once the vacancy announcement closes, a review of your resume will be compared against the qualification and experience requirements related to this job. After review of applicant resumes is complete, qualified candidates will be referred to the hiring manager.
 
Relocation expenses are not paid.

The Smithsonian Institution provides reasonable accommodation to applicants with disabilities where appropriate. Applicants requiring reasonable accommodation should contact [email protected]. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.  To learn more, please review the Smithsonian’s Accommodation Procedures (https://www.si.edu/OEO/IndividualswithDisabilities). 
 
The Smithsonian Institution is an Equal Opportunity Employer. To review The Smithsonian's EEO program information, please click the following: https://www.si.edu/oeo   
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