Product Marketing Manager na Spectralink
Spectralink · Louisville, Estados Unidos Da América · Hybrid
- Professional
- Escritório em Louisville
Product Marketing Manager
Who We Are:
Spectralink provides best-in-class Wi-Fi smart phones that enable mobile workers like nurses, warehouse staff and big store sales associates to do their job better than ever.
As the global leader in purpose-built wireless communications, we’ve deployed over 3 million devices to customers around the world. Our dedication to listening and understanding the needs of the customer is the foundation of our business. We use this expertise every day to build the right solutions for mobile workers.
Headquartered in Louisville, Colorado with offices in the U.K. and Denmark, we are one global company with a common vision and mission to provide the best possible enterprise mobile experience for our customers.
Want to know the best thing about working for our company? The people. Working at Spectralink means innovation with authority and collaboration among industry experts with uncompromising integrity and agility. Our employees have a chance to make powerful contributions every day. We want to hear from you if you possess the following skills and qualifications, and are ready to join our team of positive, authentic, dedicated and innovative thinkers.
In this critical role, you'll spearhead all marketing efforts for Spectralink's DECT and WiFi product lines. You'll become a product champion, deeply understanding your target audience's challenges and crafting compelling content explaining how Spectralink's solutions solve those problems. You'll have a knack for translating complex features into impactful solution-based messaging that resonates with our audience and aligns seamlessly with the Spectralink brand.
In this role, you will:
- Build and manage the Product Marketing Matrix, the strategic planning framework that synchronizes product roadmaps, launch milestones, marketing campaigns, and sales enablement into a single, unified view.
- Develop and maintain detailed buyer personas and use-case profiles, rooted in real customer insights, to guide messaging, content, campaigns, and sales engagement strategies.
- Create and evolve a structured messaging hierarchy, ensuring consistent, clear, and differentiated product stories across all channels, audiences, and touchpoints.
- Collaborate with Channel Marketing to ensure product positioning and messaging translate effectively across our partner ecosystem, adapting assets to meet the specific needs of resellers, distributors, and channel programs.
- Lead competitive and market intelligence efforts, analyzing market trends, customer feedback, and competitor moves, and converting insights into clear strategic recommendations.
- Drive launch readiness across internal teams, managing cross-functional workflows with Sales, Product, Demand Generation, Channel Marketing, and Customer Success to ensure synchronized execution.
- Develop a comprehensive content strategy and editorial calendar, aligned to both marketing programs and product timelines, and oversee the creation of high-impact content including sales tools, web copy, white papers, and videos.
- Partner closely with Demand Generation to embed product messaging and positioning across all marketing campaigns, aligning assets to personas and measuring performance across the funnel.
- Act as the internal champion and storyteller for Spectralink products/solutions, presenting at internal kickoffs, sales trainings, and executive meetings to ensure teams understand the value, vision, and market opportunity of each offering.
- Define and continuously refine product value frameworks and ROI narratives, enabling both direct sales and channel partners to clearly communicate business impact in a way that resonates with executive-level buyers.
- Support the product roadmap decisions by channeling customer, competitive, and market feedback into actionable insights for Product Management, ensuring market-fit and differentiation are baked in from the start.
- Drive Product Marketing’s role across the full customer lifecycle, including onboarding, adoption, expansion, and retention strategies, in partnership with Customer Success and Lifecycle Marketing.
- Own performance measurement of product marketing initiatives, including launch effectiveness, asset utilization, pipeline contribution, and win-rate impact, with a commitment to data-driven optimization.
- Develop and execute comprehensive product/solution marketing campaigns that generate leads, drive sales, and achieve business objectives.
- Collaborate closely with Sales and Product Management to ensure alignment on product positioning, messaging, and go-to-market strategies.
- Become a product expert: Conduct thorough market research, develop buyer personas, and create compelling content (battlecards, presentations, datasheets, emails, web copy, webinars, videos, etc.) that resonates with target audiences.
- Send out timely communications to reseller partners regarding price list changes/product bulletins
- Team with stakeholders on product positioning and messaging: Develop clear, concise, and differentiated messaging that highlights the value proposition of Spectralink's solutions.
- Craft persuasive sales enablement materials that translate technical features and topics into sales-friendly language and conduct regular sales updates and training sessions to empower the sales team.
You're a perfect fit if you have:
- 3-5 years of experience in product marketing or a related field.
- Proven track record of developing and executing successful product marketing campaigns.
- In-depth understanding of B2B marketing principles and best practices.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Experience with AI and content creation tools
- Our strong preference is for this person to be local to our Louisville office and able to come in to the office a few days each week
What We Offer: At Spectralink you’ll have an opportunity to work in an established, profitable company on well-respected, globally distributed products.
When you look us up, you’ll find that we have been around for a while and have had an amazing ride; an IPO, an acquisition, now coming full circle with the tremendous opportunity to be back on our own. We are excited about the future. We have an incredibly dedicated and passionate team, supportive and involved executive leadership and a renewed focus to dominate our industry.
All of this history makes us unique, we’re a smaller company (under 200) which means you’ll have a voice in the organization, along with a seasoned team and proven products. We offer a 401k match as well as a comprehensive benefits plan.
Salary range: $105,000 - $120,000
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