Sr. Associate Brand Manager na undefined

Sr. Associate Brand Manager

Hybrid- Gurnee, Illinois 

Who We Are: 

PurposeBuilt Brands, rooted in a legacy dating back to Weiman, stands as a pioneer in crafting top-tier products for specialty surfaces. Our beloved brands, including Weiman, Goo Gone, Green Gobbler, Biokleen, Gonzo, Magic, Wright’s, Stone Care International, Urnex, Five Star, and Micro-Scientific, are preferred choices among consumers and seasoned professionals alike.

At PBB, we seek to hire employees who bring a level of engagement, drive, and performance that pushes business forward. We work together and are motivated by positive results, while continuously thriving in a scrappy environment. We believe our greatest assets are the talented and passionate employees who are motivated by our purposeful work. Our company may be 60 years old, but the real growth is just getting started.

The Role:

The Sr. Associate Brand Manager- PF Harris will support the base business management and growth strategy for the PF Harris brand across key segments including Home Cleaning and Pest Control.  The person in this role will act as the general manager of the business.  They will help define the 5-year growth strategies and be responsible for delivering the brand’s annual financial results.  The candidate for this role will need to be effective in setting priorities with cross-functional stakeholders and conducting analysis to inform business decisions that drive profitable growth.   Additionally, the candidate will need to be highly consumer oriented in setting targets for innovations projects, identifying sources of value to drive cost savings, and developing effective communication and media plans.

This role requires strategic thinking, strong organizational skills, and the ability to transform data and insights into tangible ideas, strategies, and business plans. Past demonstrated experience of deep consumer, customer, brand, product, and market understanding will be essential background for success. 

What You Will Do:

Business Management

• P&L management and financial analysis to drive improved profitability and achievement of financial annual targets
• Ongoing analysis of point of sale and shipment data to identify trends and drive actions to address opportunities and risks
• Develop strong, collaborative relationships with cross-functional teams (Innovation Team, Operations, R&D, Finance & Sales) to ensure alignment 
  

Marketing & Communications

• Development and execution of advertising, promotional and media plan in partnership with internal and external resources
• Constant improvement of consumer and customer facing content and claims including visualization of compelling product benefits
• Development of creative briefs to direct the development of packaging graphics aligned with established brand architectures 
• Initiation and management of market research projects to deliver powerful consumer and shopper insights to facilitate continued brand growth 

Innovation & NPD

• Identification of innovation territories that are aligned with the brand growth strategy
• Leverage macro trends, consumer data and category insight to identify and evaluate new categories and product extensions that deliver on brand fit and size of prize needed to achieve growth objectives
• Setting of innovation targets including ‘must-have’ claims, margin expectations and timelines for launch
• Partnership with innovation product managers to deliver ready to present innovations within expected timeframes

Sales & Finance Partnership

• Alignment of brand channel strategy with sales strategy
• Development of persuasive sales presentations materials in support of line review preparation and brand led initiatives
• Setting and alignment of pricing strategy and list prices

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.  Duties, responsibilities, and activities may change at any time with or without notice. 

What You Will Bring:

• 2-3 years of experience in brand or product management in a CPG environment
• Experience developing strategies to achieve growth objectives
• Experience managing P&L to achieve desired financial results
• Experience analyzing and developing action plans from shipment and POS trends
• Experience developing consumer and customer facing communications and sales materials
• Experience developing new products with cross-functional partners

• Ability to identify new product opportunities through brand, consumer and category data, insights, and analysis  
• Ability to manage multiple work streams and projects in a fast-paced and dynamic environment
• Ability to capture, document and present - both verbally and in writing - complex information in a succinct and effective manner
• Ability to influence, engage and drive results across a wide range of cross-functional stakeholders
• Ability to understand and analyze brand and product P&Ls to make financial decisions
• Ability to clearly articulate communications objectives needed to brief creative resources to develop packaging, content, advertising and media strategies
• Knowledge of a variety of market research techniques and ability to utilize appropriate techniques for different objectives
• Strong organization and project management skills

Compensation Range: 

$85,000 - $100,000

Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by job related skills, experience, location, and relevant education or training. Your recruiter can share more about the specifics for each salary range.

Benefits:

PBB offers a wide range of benefits because we understand no two employees are the same. We want our employees to feel empowered to set their day up for success, whether that's in the office or remote.

What We Offer:

Flexible work options (fully remote, hybrid, onsite)

Generous paid time off

Competitive salaries and bonus incentives

401K company match

Competitive medical, dental, & vision insurance

Pet insurance

Annual fitness stipend

Unmatched employee discount on all products

Summer Hours

LinkedIn learning membership

PurposeBuilt Brands is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.