- Senior
- Escritório em Toronto
Application Deadline:
Address:
33 Dundas Street WestJob Family Group:
We’re looking for a Senior Content Designer to shape the language and experience of BMO’s digital product application flows. In this role, you’ll go beyond writing—your influence will extend to how content is planned, designed, and integrated into the product development process from the very beginning.
You’ll collaborate with cross-functional partners to create application journeys that are clear, accessible, and aligned with BMO’s language guidelines. As a senior member of the team, you’ll also play a key role in building content maturity—championing accessibility, embedding content-first thinking into our design culture, and leading initiatives that make content a strategic driver of customer experience.
What You’ll Do
• Lead content design for digital application flows, ensuring clarity, accessibility, and alignment with BMO’s brand and language guidelines.
• Shape early product strategy by advocating for content at the initial stages of design and discovery.
• Champion accessibility in content – applying inclusive design principles to support all customers, including those with disabilities or low digital literacy.
• Collaborate cross-functionally with design, product, research, compliance, and technology partners to create seamless end-to-end experiences.
• Establish and maintain content standards, patterns, and systems that scale across BMO’s products.
• Mentor and influence peers by modeling best practices in content design and coaching other team members.
• Drive cultural change by embedding content-first practices into design and delivery processes.
• Measure and improve impact through user research, testing, and data-driven iteration.
What We’re Looking For
• 5+ years of experience in content design, UX writing, or content strategy within a product or service design environment.
• Proven ability to create clear, concise, and accessible digital content.
• Strong knowledge of accessibility standards (e.g., WCAG) and inclusive design practices.
• Experience working with design systems and contributing to scalable content patterns.
• Demonstrated ability to influence and lead initiatives, driving content strategy forward at a program or organizational level.
• Excellent collaboration skills with designers, researchers, product managers, and developers.
• Experience in the financial services sector (preferred but not required).
Creates, develops, and executes a brand content strategy taking into account the customer journey and intended customer experience. Contributes to the planning, development and management of content and produces content guidelines, assessments, models, plans, architecture and frameworks. Monitors the target audience’s needs and ensures content for various digital experiences, social media campaigns, surveys, etc. is usable, well-structured, easily found and aligned with organization brand and style guidelines. Applies knowledge digital properties and platforms to recommend, design and optimize content structure.
- Defines and develops key brand messages for content.
- Ensures that appropriate content is shown to a user in the right place and in the best format.
- Creates and communicates a content value proposition.
- Establishes content workflow, management and governance.
- Creates and disseminates content standards documents, such as style, tone of voice, and accessibility guidelines.
- Prioritizes, plans, delivers, and maintains content for multiple channels and audiences.
- Carries out user research and usability testing.
- Creates content models and gives recommendations for taxonomy and metadata.
- Uses analytics tools to monitor content traffic, engagement, leads and conversions after content is published.
- Optimizes content in-line with SEO best practices, carries out keyword research.
- Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus.
- Provides specialized consulting, analytical and technical support.
- Exercises judgment to identify, diagnose, and solve problems within given rules.
- Works independently and regularly handles non-routine situations.
- Broader work or accountabilities may be assigned as needed.
Qualifications:
Foundational level of proficiency:
- Information Architecture.
- Stakeholder management.
Intermediate level of proficiency:
- Agile Delivery and Development.
- Design Thinking.
- Video Production.
- Digital Fluency.
- Verbal & written communication skills.
- Collaboration & team skills.
- Analytical and problem solving skills.
- Data driven decision making.
Advanced level of proficiency:
- Technology Graphic Tools.
- Technical Writing/Documentation.
- Illustration.
- Data Visualization.
- Imaging Tools.
- Media Content and Graphic Designs.
- Multimedia Technologies.
- Writing / Editing.
- Storytelling.
- Typically between 5 - 7 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.
- Deep knowledge and technical proficiency gained through extensive education and business experience.
Salary:
Pay Type:
The above represents BMO Financial Group’s pay range and type.
Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.
BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards
About Us
At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://jobs.bmo.com/ca/en.
BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.
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