Hybrid Marketing Communications Specialist, Senior na Blue Shield of California Group
Blue Shield of California Group · Long Beach, Estados Unidos Da América · Hybrid
- Senior
- Escritório em Long Beach
Your Role
The Consumer Acquisition and Retention Marketing team consists of passionate marketers at heart – driven to create the most compelling acquisition and retention programs to drive sales for the Medicare and Individual lines of business. The Marketing Communications Specialist, Senior will report to the Sr. Manager, Medicare Marketing Communications. In this role you will work on a variety of project-based assignments that will support Medicare and Individual marketing and business goals. This includes supporting marketing campaigns through development across multiple channels. The ideal candidate will have a roll-up your sleeves and pitch in attitude when it comes to managing work and problem solving. The successful candidate will also demonstrate the ability to partner well with cross-functional teams and have strong executive communication skills.
Responsibilities
Your Work
In this role, you will:
- Support the creation of marketing materials through the eyes of the customer – developing holistic experiences and meaningful touchpoints while incorporating a test and learn methodology
- Support the development of comprehensive marketing plans, that incorporate a full spectrum of tools and tactics (letters, digital content, etc.)
- Manage multiple projects and stakeholders through a defined project-based workflow management system
- Participate in cross-functional teams across multiple business units and with outside vendor partners on the execution and operational set up and tracking of marketing campaigns
- Use data to measure success and continually optimize results in partnership with team Marketing Consultants/Principals by being engaged in campaign report outs to support greater program efficiencies
- Proofread and provide editing support to marketing materials (including newsletters, direct mail, email, and digital ads), while ensuring brand and regulatory requirements are met
- Support development of marketing materials (collateral, direct mail, and digital creative) from creative execution to implementation, which includes routing to key stakeholders, brand, legal and regulatory for approval
Qualifications
Your Knowledge and Experience
- Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience
- Requires at least 5 years of prior relevant marketing experience including within digital marketing (websites, email, social, etc.)
- Requires excellent project management and organizational skills, detail oriented, and can manage multiple projects in a fast-paced environment
- Requires stellar communication (both written and verbal) skills, interpersonal skills and the ability to collaborate with cross-functional teams, such as creative and marketing teams, sales, and external partners
- Health insurance experience strongly preferred
- Positive, can-do attitude and not afraid to work hard, be humble, ask questions, learn new things
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About Company
About Blue Shield of California
As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.
At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.
To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.
Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!
Our Values:
- Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
- Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
- Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.
Our Workplace Model:
At Blue Shield of California and the Ascendiun Family of Companies, we believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility. As we continue to evolve our workplace model, our focus remains on creating spaces where our people can connect with purpose – whether working in the office or through a hybrid approach – by providing clear expectations while respecting the diverse needs of our workforce.
Two Ways of Working:
- Hybrid (Default): Work from a business unit-approved office at least two (2) times per month (for roles below Director-level) or once per week (for Director-level roles and above). Exceptions:
o Member-facing and approved out-of-state roles remain remote.
o Employees living more than 50 miles from their assigned offices are expected to work with their managers on a plan for periodic office visits.
o For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.
- On-Site: Work from a business unit-approved office an average of four (4) or more days a week.
Physical Requirements:
Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.
Please click here for further physical requirement detail.
Equal Employment Opportunity:
External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.
