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About the job
Job Title: Global AI Marketing Manager Management System (Regulatory Services)
Reports to: Global Marketing Lead AI (Regulatory Services)
Location: EU Homebased, hybrid location
Working closely with the AI Regulatory Services Managing Director as part of a high profile and fast-growing team, the AI Marketing Manager has a key role in supporting the development of an integrated AI strategic marketing plan that supports the promotional activities for products and services into new markets such as pharmaceutical, robotics, automotive and aviation.
In Your Day To Day, You Will
- Develop a cohesive AI marketing plan, based upon insights into customer needs and market developments, that supports the achievement of the annual AI commercial targets aligned with the stream business strategy.
- Drive the successful execution of the AI global marketing plan
- The role will work collaboratively with other streams and sectors with close links to the Medical Devices marketing team, commercial team and group marketing team to drive the growth of the AI business with lead generation campaigns, social media.
- Always ensure compliance of all AI specific product/services marketing and communication materials with the Regulatory requirements of the AI regulations.
- Drive Marketing excellence within the AI business unit.
- Contribute to the development of AI marketing content that positions BSI as a true thought leader in the Regulatory Services space.
- Ensure marketing generated sales leads for AI products, services and solutions have a clear measurable process to identify success.
- Support the global AI sales efforts via relevant trade shows, road shows, webinars and other symposiums.
- Hold a BA/BS marketing degree
- Have AI Marketing experience.
- Significant experience in Marketing Management
- Track record of creating and executing successful marketing plans and in developing and executing global marketing campaigns
- Knowledgeable in market trends, recognising the value of data sharing to identify, and exploit, new business opportunities, new markets
- Be able to build strong and effective collaborative working relationships with all key stakeholders
BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team.