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The Role

We are looking for a seasoned Product Marketing professional to join our team. You will be responsible for helping to define and execute the go-to-market strategy for GreyNoise's products. You will work closely with our executive, product, sales, and marketing teams to ensure our products are well-positioned, have compelling messaging, and our field teams are well-trained on how GreyNoise solves customer pain-points. The ideal candidate has a strong background and deep understanding of the security market, and the threat intelligence market specifically. They also have a proven track record of driving successful product launches, marketing campaigns, and sales enablement initiatives.

What You Will Do

• Market Analysis and Strategy:
  • Develop and refine product positioning, messaging, and value propositions that resonate with our customers and prospects.
  • Define and execute go-to-market strategies for new product launches and feature updates.
  • Conduct market research to identify customer needs, market trends, and competitive landscape.
• Product Launch and Management:
  • Lead cross-functional teams to ensure successful product launches, including coordinating with product management, sales, marketing, and other teams.
  • Develop and manage comprehensive product launch plans in collaboration with other teams. Tactics might include content marketing, demand generation, event strategy public relations, analyst relations, and more.
  • Define and execute a freemium strategy for converting free GreyNoise users into paying customers.
  • Monitor product performance and customer feedback to inform product development and marketing strategies.
• Sales Enablement:
  • Create and maintain sales enablement materials, including sales presentations, product trainings, sales playbooks, competitive battle cards, and more.
  • Collaborate with the sales team to understand their needs and support them with the necessary tools and information to close deals effectively.
• Content and Communications:
  • Develop compelling top and middle-of-funnel content that articulates the benefits and differentiators of GreyNoise's products, such as product data sheets, white papers, customer testimonials, blog posts, webinars, and more.
  • Manage external communications related to product updates and launches, including press releases, analyst relations, social media announcements, and website updates.
• Customer Engagement:
  • Regularly gather feedback from customers to inform product and GTM strategy.
  • Act as a spokesperson for GreyNoise at industry events, conferences, and webinars.

What You Will Bring

• Experience:
  • Minimum of 5 years of experience in security product marketing, content marketing, product management, or sales engineering. Prior experience marketing to SOC, vulnerability, or CTI teams is strongly preferred.
• Skills, competencies, and traits:
  • Deep understanding of cybersecurity technologies, market trends, and customer pain points.
  • Proven track record of successfully launching and marketing technical products.
  • Excellent communication (both written and oral) and presentation skills, with the ability to convey complex concepts in a clear and compelling manner.
  • Strong analytical and strategic thinking skills.
  • Ability to work independently, set own priorities, and manage multiple projects simultaneously in a fast-paced environment.
  • Experience with marketing automation tools, CRM systems, and analytics tools is preferred.
  • Results-oriented with a strong focus on achieving goals that drive business growth.
  • Collaborative team player with a proactive and positive attitude.
  • Passionate about cybersecurity and committed to staying current with industry trends and best practices.

This role will report to the Chief Marketing Officer.