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What You'll Do

As the Global Content Strategist at Sol de Janeiro, you will play a pivotal role in developing and leading execution of our global content strategy.  With a focus on pushing creative boundaries and engaging consumers through innovative and impactful content to tell brand and product stories, you will be leading a high-performing team responsible for global social media, global influencer and advocacy and global content creation.

This role lives at the intersection of brand strategy, cultural foresight, and platform-native execution and is a net-new strategic leadership position responsible for translating brand vision into culturally relevant, scroll-stopping content that drives both business outcomes and brand equity.

You'll be the bridge between brand management and execution, the partner who ensures our creative work is as native to social as it is to our brand ethos, and the leader who pushes our social, influencer and engagement strategies to be best-in-class. You understand that great content doesn't just support campaigns—it is a critical component of a successful campaign.

What you'll be working on

Strategic Content Leadership

• Drive overarching content vision and POV that drives cultural relevance, emotive storytelling, and product performance across digitally native channels
• Lead content strategy from concept through production, ensuring impact and consistency
• Build content frameworks and guardrails that empower teams to move fast without sacrificing quality or brand integrity
• Champion a social-first approach across the organization, ensuring content is designed for the platforms where our consumers live, not adapted as an afterthought
• Partner closely with consumer engagement and creative to translate product launches, campaigns, and brand initiatives into comprehensive content strategies that ladder to business objectives

Cross-Functional Partnership & Creative Collaboration

• Work hand in hand alongside the creative team as a true strategic partner—ensuring campaigns are built with social and digital at the core of the creative strategy, not as an add-on
• Translate big creative ideas into platform-native executions that feel organic, authentic and amplify the narrative in all the right ways
• Bridge the gap between brand aspiration and social reality—helping key stakeholders understand what works in culture and across the internet's ecosystem
• Ensure consistency and cohesion across all content touchpoints while allowing flexibility for platform-specific innovation
• Collaborate with media, PR, partnerships, and retail teams to create integrated content ecosystems for earned, owned and trade channels - ensuring content amplification for key activity is always a considered piece of the holistic plan

Social & Influencer Leadership

• Oversee social and influencer teams, setting the strategic direction and holding teams accountable to forward-thinking, culturally sharp strategies
• Push teams to think beyond vanity metrics—building content that cuts through, drives conversation, and moves business KPIs
• Ensure social and influencer strategies serve both organic community engagement, brand storytelling, emotional resonance and product performance and quality
• Stay ahead of platform evolution, cultural shifts, and emerging trends—anticipating what's next, not just reacting to what's happening now
• Foster a culture of experimentation, testing, and learning to continuously optimize content performance and innovation

Content Production & Operations

• Lead end-to-end content production strategy—from ideation and creative development through shoot execution, post-production, and asset optimization
• Build scalable, efficient content creation models that balance quality, speed, and budget
• Ensure we have the right mix of in-house capabilities, agency partnerships, and creator collaborations to deliver on ambitious content calendars
• Oversee content calendar planning, ensuring strategic alignment, resource optimization, and cross-functional coordination

Team Development & Leadership

• Lead, mentor, and develop high-performing social and influencer teams, fostering a culture of creativity, accountability, and continuous growth
• Build organizational capability in content strategy, production, and platform expertise
• Champion a collaborative, feedback-rich environment where great ideas can come from anywhere
• Partner with talent acquisition to build world-class content, social, and influencer teams

Must Haves  

Experience

• 10+ years in content strategy, social media, digital marketing, or creative roles with progressive leadership responsibility
• 5+ years managing teams of 10+ people, including social, influencer, content production
• Proven track record launching and scaling content strategies for consumer brands (beauty, lifestyle, fashion, CPG or adjacent categories preferred)
• Experience working with in-house and external creative agencies as well as production partners on campaign and day to day work
• Experience building annual content strategies, roadmaps, and calendars aligned to brand and business priorities
• Experience dimensioning resources (headcount, agency support, production costs) to meet ambitious goals
• Proven ability to manage multi-million-dollar content and production budgets

Strategic Thinking & Business Acumen

• You understand how content ladders to brand strategy, creative strategy and business objectives
• You can articulate the "why" behind content decisions and defend strategies with both cultural insight and data
• You balance brand-building and performance marketing, understanding when to optimize for reach vs. resonance
• Measurement is a non-negotiable for you – proven ability to set and achieve content KPIs across awareness, engagement, conversion and brand-health metrics
• Fluent with social analytics, listening tools and measurement platforms (Sprout, Dash, etc.)
• Track record of optimizing content performance through testing, learning, and iteration to drive desired business outcomes

Cultural Intelligence & Platform Fluency

• Deep hands-on experience with social platform content strategies (Instagram, TikTok, YouTube, Pinterest, etc.). You understand the nuances and how to cut through within each.
• Understanding of influencer marketing ecosystems—from nano to mega, organic to paid
• An instinct for what will resonate in culture before it's a trend—you're a cultural translator, not just a trend reporter
• Production knowledge across content formats: video, photography, UGC, creator content, live content, and emerging formats. You know the difference between content that performs vs. looks pretty – and understand how to achieve both
• Familiarity with content tools, platforms, and technologies (social publishing tools, DAM systems, analytics platforms)

Creative Vision with Operational Rigor

• Equal parts creative strategist and operational leader—you can dream big and execute flawlessly
• A deep understanding of how to bring structure without stifling creativity
• Understanding of how to scale content production without losing quality or brand integrity

Collaborative Leadership & Influence

• You're a partner, not a gatekeeper—you elevate others' ideas and build bridges across teams
• You have the ability challenge teams with respect and curiosity to get the best outcome possible, you’re someone that inspires others

Storytelling & Brand Stewardship

• You understand narrative architecture—how to build stories that unfold across platforms and time
• A brand guardian who knows when to push boundaries and when to protect equity
• Giving feedback is an art. You can write, edit, and provide direction that makes work sharper

#LI-Hybrid