Hybrid Digital Business Development Executive presso Farmers Guardian Ltd

Role: Digital Business Development Executive

Location: London/Hybrid

Hours: 35 hours (full-time)

The role

Farmers Guardian is looking for an experienced digital sales professional to identify new opportunities and influence companies’ media buying habits, with a focus on their digital media advertising and marketing spend. Due to the ever-changing nature of the industry, you’ll be expected to spot new revenue-generating opportunities and exploit market trends in order to exceed revenue targets.

The main function of the role is to grow digital revenues, broadening the client base whilst providing world-class service to existing clients.

Duties and responsibilities

• Business development: Identify and pursue new sales opportunities to expand your portfolio and drive revenue growth with both agencies and direct clients.
• Account management: Proactively manage and nurture existing accounts, ensuring high-quality service, timely solutions and strong, long-term relationships.
• Revenue growth: Consistently meet and exceed sales targets, demonstrating year on year growth.
• Client engagement: Act as the primary point of contact for digital clients, leveraging strong presentation skills and relationship-building.
• Collaboration: Work closely with internal teams including marketing, content solutions and operations to execute successful campaigns across web, video, podcast, socials and events.
• Reporting: Manage an up-to-date sales pipeline, tracking progress and providing accurate business forecasts to management.

About you

• Experience: Minimum of 3+ years in digital media sales. An understanding of the agricultural sector is desirable but not essential.
• Agency expertise: Strong portfolio of UK media agency accounts and prospective clients, with a proven track record of business growth.
• Proactive & driven: A target-driven strategic thinker who thrives on selling, networking and securing new business opportunities.
• Strong communication skills: A trusted partner to clients, able to deliver clear, compelling solutions that address their business needs, with the ability to present and negotiate at all levels.
• Organised & detail-orientated: Effectively manage your pipeline, track progress, and provide accurate forecasting to achieve business goals.

We offer an excellent package including:

• 25 days holiday increasing to 27 after two years (pro rata’d)
• An extra day off on your birthday
• Matched pension contribution up to 6%
• Employee Life assurance - x4 of basic salary 
• Employee assistance programme
• Long service awards and employee of the month
• Employee discount scheme 
• Employee referral scheme
• Exceptional career progression. We are ever-evolving, if you work hard and do well - with our help and support there are no limits to your speed of progress

About us

Agriconnect is the largest multi-platform agricultural information business in the UK. Our brands reach deeply into all the major agricultural sectors – arable, dairy, livestock, agricultural machinery, finance, and equipment. We take a farmer-centric approach to media.

Agriconnect is a business unit within the Arc network, a global events, data, and media platform. Arc is a fast-growing global events, data, and media platform with a varied portfolio content led portals, magazines, and events.

We strive to create a culture that is open and respectful, where differences are valued and celebrated. We want everyone to be able to reach their full potential, so we are committed to cultivating a company that promotes inclusion and belonging.