Hybrid Global Digital Marketing Specialist presso Meltwater
Meltwater · Cape Town, Sudafrica · Hybrid
- Professional
- Ufficio in Cape Town
SalesHybrid Remote, Cape Town, South Africa
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Description
What We’re Looking For:
We’re seeking a results-oriented Digital Marketing Specialist to support the planning and execution of digital campaigns, with a focus on SEO and paid search (SEM). This role aims to boost online visibility, drive qualified traffic and leads, and support revenue growth — while contributing to Meltwater’s broader digital marketing strategy.
What You'll Do:
Paid Search Optimisations
- Optimize Google Ads, Microsoft Ads, and other search engine campaigns in partnership with regional digital marketers.
- Perform A/B testing on ad creatives, landing pages, and bidding strategies.
- Conduct keyword research, competitor benchmarking, and ad copy/landing page testing to improve CTR and Quality Score.
- Leverage AI tools (e.g., Performance Max, Smart Bidding, ChatGPT) to enhance campaign targeting, personalization, and automation.
- Analyze competitors and market trends to inform ad strategy.
Digital Content Optimisation & Discoverability
- Coordinate the digital content programme, ensuring all content is created and optimised for search engines (SEO) and answer engines (AEO).
- Work on initiatives to increase brand presence online (e.g., backlink building, content sharing, community/forum contributions).
- Perform and execute regular website content audits.
- Monitor and track brand visibility online (e.g., search engine rankings, AI results).
Conversion Rate & Funnel Optimisation
- Implement A/B testing to improve web and landing page performance, ad creatives, and bidding strategies.
- Use GA4, Looker Studio, and other analytics tools to track user journeys and recommend optimisations.
- Continuously optimise campaigns to meet performance KPIs.
Reporting & Performance Analysis
- Build and maintain SEO and SEM dashboards reporting on key KPIs, trends, and opportunities (using Google Analytics, Looker Studio, or Excel).
- Analyse campaign metrics including CTR, CPC, conversion rate, mROI, and Quality Score; optimise continuously to meet KPIs.
- Track and report on campaign performance regularly and deliver actionable insights to stakeholders.
Conversion Tracking & Tagging
- Set up and maintain tracking via Google Tag Manager, conversion pixels, and UTM parameters.
- Ensure accurate measurement of campaign success and mROI.
Campaign Coordination
- Coordinate global digital campaigns, ensuring assets align with brand guidelines and messaging remains consistent across regions.
- Work closely with SEO agencies, designers, developers, field marketers, and content creators to ensure cohesive execution.
- Liaise with regional digital marketers to align PPC/SEO goals with broader marketing objectives.
- Manage ad-hoc paid social campaigns as needed.
What You'll Bring:
- 3+ years of experience in paid and organic search marketing, ideally in a B2B or tech environment.
- Strong proficiency in Google Ads, Microsoft Ads, and Google Analytics (GA4).
- Knowledge of AI marketing tools.
- Familiarity with data visualization tools (e.g., Looker Studio, Tableau).
- Google Ads Certification.
- Fluency in English (spoken and written).
- Strong analytical skills to interpret data, identify trends, and turn insights into strategy.
- Highly collaborative, with the ability to work cross-functionally with content, design, and development teams.
- Excellent communication and project management skills.
- Detail-oriented, proactive, and highly organized.
- Solution- and goal-oriented, with a drive to present new ideas.
What We Offer:
- Enjoy flexible paid time off options for enhanced work-life balance
- Meltwater demonstrates a commitment to your well-being by contributing towards Discovery Health, ensuring robust healthcare coverage
- Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
- Energetic work environment with a hybrid work style, providing the balance you need
- Benefit from our family leave program, which grows with your tenure at Meltwater.
- Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.
Where You'll Work: V & A Waterfront, 3 Dock Rd., 8001 Cape Town
Our Story
At Meltwater, we believe that when you have the right people in the right environment, great things happen.
Our best-in-class technology empowers our 27,000 customers around
the world to make better business decisions through data. But we can’t do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers.
the world to make better business decisions through data. But we can’t do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers.
Our award-winning global culture drives everything we do and creates
an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each other’s successes along
the way.
an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each other’s successes along
the way.
We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers.
We’re proud of our diverse team of 2,200+ employees in 50 locations across
25 countries around the world. No matter where you are, you’ll work with people who care about your success and get the support you need to unlock new heights in your career.
25 countries around the world. No matter where you are, you’ll work with people who care about your success and get the support you need to unlock new heights in your career.
We are Meltwater. Inspired by innovation, powered by people.
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Equal Employment Opportunity Statement
Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.
All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.
Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.
