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Hybrid Brand & Content Manager presso Howdy

Howdy · Buenos Aires, Argentina · Hybrid

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About the Company

Howdy.com, founded in 2018 and headquartered in Austin, Texas, helps US companies who want to hire, manage, and retain their teams in Latin America (LatAm) directly but need help with multinational logistics, contracts, compliance, and culture. Companies that use Howdy.com get the best talent available in LatAm and gain access to an entire network and a thriving community of professionals who are changing the world. By partnering with Howdy.com, companies can expand their physical presence into some of the fastest-growing economies in Latin America.

Howdy.com is a member of Y Combinator and has garnered significant support from prominent investors, including Greycroft and Obvious Ventures. The company raised over $20 million in a series A venture capital round.

Our core values 

#1 Sports Team: At Howdy, we win together. From players to support, everyone is vital to our success. We hire for excellence, prioritize teamwork, and strive for continuous improvement. We collaborate, seek advice, and actively contribute to Howdy's victories.

Altruism: Demonstrating altruism involves prioritizing the team and assuming the best in others. We communicate openly, provide honest feedback, and extend grace. Altruism is selfless service, focusing on supporting our players and team growth.

Curiosity: Being curious at Howdy means being willing to learn, adapt, and explore new ideas. We question existing beliefs, embrace humility, and see curiosity as our superpower. Demonstrating curiosity involves researching unfamiliar tasks, asking questions to understand the full picture, and seeking better ways to complete routine tasks.

Have Spirit: Having spirit at Howdy is about celebrating wins, building a sense of community, and bringing positivity. Demonstrating spirit involves attending events, getting to know teammates, participating in challenges, and proudly wearing the Howdy swag. Simply put, it's about bringing a super-fan spirit to work daily.

Key responsibilities

  • Lead the brand and content strategy for the LATAM market (Argentina, Chile, Uruguay, Peru, Mexico, Colombia, and potentially Brazil).
  • Define and execute the content strategy for external channels, ensuring alignment with brand values, technical topics, and tone.
  • Collaborate with the Dev Advocate, Marketing team, and external vendors (e.g., video editors, photographers, studio agencies) to produce compelling content.
  • Create and adapt audiovisual materials for the website’s Resource Library and social media platforms.
  • Repurpose and distribute content across multiple formats and channels to maximize reach and impact.
  • Provide visibility and status updates on ongoing content initiatives and proactively suggest new topics and creative ideas.

      Main skills and qualifications

      • Strong interpersonal and relationship-building skills; outgoing personality
      • Experience in content creation for digital platforms (social media, streaming/webinars, videos, paid ads, etc.)
      • Solid editorial and content editing skills in English
      • Prior experience managing content teams and/or external agencies
      • Working knowledge of the software industry, technologies, or programming languages (preferred)
      • Fluent English (written and spoken) — required
      • Portuguese — nice to have
      • Process-oriented and data-driven mindset
      • Proven ability to manage large-scale initiatives and meet tight deadlines
      • Team player with a strong desire to make an impact
      • Availability to travel (if needed)

          Benefits

          💻Hardware and accessories to set you up for success

          💰Personal health insurance benefit (family coverage not included)

          🏋️Gym membership

          🍹Community activities and events (either remote or on-site)

          👨‍🏫Complimentary English lessons to help you grow both professionally and personally

          🎁Birthday and anniversary presents

          🏢Access to our offices (if applicable)

          🌴Paid vacation and national holidays (according to your location)

          🕐Flexible work schedule

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