Are you ready to leverage your data expertise to drive marketing excellence? We're seeking a talented Data and Analytics Manager to join our team and lead our data strategy across marketing platforms, with a focus on Google Analytics and other digital tools. If you're passionate about turning complex data into clear, actionable insights, this is the opportunity for you!
What Will You Be Doing?
Google Analytics Management
- Manage the setup, configuration, and optimization of Google Analytics (GA4) to accurately track website traffic, user behavior, and conversions.
- Implement best practices for Google Tag Manager, ensuring consistent tagging and event tracking.
- Create regular reports on website performance metrics, providing actionable insights to enhance our digital strategy.
Marketing Platform Data Integration
- Integrate data from all marketing platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Salesforce, and SEO tools.
- Connect all marketing platforms to enable holistic performance tracking and attribution.
- Lead initiatives to centralize data from multiple channels for comprehensive analysis.
Website Performance Optimization
- Analyze website traffic, conversion rates, and user behavior to identify optimization opportunities.
- Collaborate with marketing, UX, and development teams to enhance user experience and drive engagement, lead generation, and sales.
- Implement A/B testing to optimize landing pages, CTAs, and site effectiveness.
Reporting And Analytics
- Provide in-depth reports on campaign performance, website metrics, and audience insights to support marketing decisions.
- Develop custom dashboards and automated reports for timely access to key data.
- Utilize predictive analytics to forecast trends and highlight improvement opportunities.
SEO And SEM Analytics
- Oversee SEO and SEM campaign analysis to identify growth opportunities in visibility, traffic, and conversions.
- Track keyword performance, conduct backlink analysis, and provide technical SEO insights.
- Work with content and paid media teams to ensure data-driven alignment.
Cross-functional Collaboration
- Partner with marketing, sales, product, and development teams to align data-driven initiatives.
- Help stakeholders identify KPIs and optimize marketing investments and ROAS.
- Serve as the primary contact for external data vendors/partners.
Data Compliance And Governance
- Ensure compliance with data protection laws (e.g., GDPR, CCPA).
- Implement data governance standards to maintain data integrity, security, and accuracy.
What Are We Looking For?
- Bachelor’s degree in Marketing, Data Analytics, Computer Science, or a related field.
- Significant experience in marketing data analytics, focused on digital platforms and Google Analytics.
- Expertise in Google Analytics (GA4), Google Tag Manager, and marketing platform integrations.
- Proficiency in data visualization tools like Tableau, Power BI, or Google Data Studio.
- Experience with SEO/SEM tools (e.g., SEMrush, Moz, Ahrefs).
- Strong skills in Excel, SQL, and familiarity with Python or R for data analysis is a plus.
- Knowledge of A/B testing and website optimization strategies.
- Excellent communication skills for presenting data insights to non-technical stakeholders.
- Familiarity with data privacy regulations and marketing data handling best practices.
Why Join Us?
- Be part of a passionate, data-driven marketing team focused on growth and innovation.
- Gain exposure to leading-edge technologies and make a significant impact on our marketing strategy.
- Access ongoing training and career development opportunities in a dynamic work environment.
If you’re ready to contribute to a company that values data-driven insights and is committed to success, we want to hear from you!
Please Note: Due to high interest in this role, we may close applications earlier than planned. Apply soon to ensure your application is considered!
