About the job
Responsibilities
- Create beautiful dashboards using Google Sheets by connecting data sources like Google Ads, Facebook Ads, LinkedIn Ads, etc (We use a tool to achieve this, and training will be provided)
- Prepare insights and recommendations for clients based on the performance of the current campaign to hit KPIs
- Maintain the data integrity of all data streams and sources to ensure the correct data flows into the dashboards.
- Provide ad-hoc support to investigate and troubleshoot certain issues related to Performance Marketing.
- Provide consistent and effective support to the Performance Specialist on the day-to-day analytics support.
- Measure and evaluate the success of advertising campaigns to inform investment decisions
- Perform regular quality assurance/quality control checks on assigned client campaigns to ensure they are running as contracted and are on track to meet clients' goals & KPIs
- Setup pixels, goals, and events using Facebook Pixel, Conversion API, Google Tag Manager & Google Analytics
- Bachelor’s degree in Marketing or Data Analytics is preferred but not necessary.
- Certifications: Google Skillshop (Search, Display, Video), Facebook Blueprint optional). Certifications are not required for application but must be obtained while employed with KPI Media.
- Knowing how to use Google tag manager, Javascript, and HTML coding language is a plus
- 1-3 years of relevant work experience in performance marketing analytics
- Experience working with Data Source connectors like Supermetrics, PowerMyAnalytics, and Two Minute Reports is a plus
- Experience working in an agency environment is beneficial (global agencies are a plus)
- Experienced individuals in Google Analytics and other dashboarding or BI tools are required
- Understands the B2B buying journey and has experience working with B2B and/or Technology clients
- Familiarity with SaaS, Mobile App, Tech, and/or Startup landscape is advantageous
- Proficiency in Excel is a must
- Fluency in English is a must
- Passionate about performance marketing & learning
- Strong project management skills with the ability to identify, manage and resolve issues
- Loves working independently and as a team
