Homeoffice Product Marketing Manager, B2C

About Anaconda

Be at the center of AI

With more than 45 million users, Anaconda is the most popular operating system for AI providing access to the foundational open-source Python packages used in modern AI, data science, and machine learning through a seamless platform. We pioneered the use of Python for data science, championed its vibrant community, and continue to steward open-source projects that make tomorrow’s innovations possible. Our enterprise-grade solutions enable corporate, research, and academic institutions around the world to harness the power of open source for competitive advantage, groundbreaking research, and a better world. To learn more visit https://www.anaconda.com.

Here is why people love most about working here: We’re not just a company, we’re part of a movement. Our dedicated employees and user community are democratizing data science and creating and promoting open-source technologies for a better world, and our commercial offerings make it possible for enterprise users to leverage the most innovative output from open source in a secure, governed way.

Summary

Anaconda is seeking a talented Product Marketing Manager (PMM) focused on Business-to-Consumer (B2C) user acquisition and retention. This role is pivotal in driving growth and engagement for Anaconda’s products. The ideal candidate will bring expertise in data science, acquisition marketing, product positioning, product roadmap strategy, and customer insights.

What You'll Do

• Identify and define target Ideal Customer Profiles (ICPs) across our products for individual and small team / Small and Medium Business (SMB) users.
• Develop and execute strategies to drive user growth and engagement across multiple channels.
• Utilize data-driven insights to optimize marketing campaigns and user journeys.
• Craft compelling product positioning and messaging that resonates with target audiences.
• Draft content in the form of emails, blog posts, video scripts, etc. that will effectively engage our target audiences.
• Ensure consistent messaging across all customer touch-points in collaboration with cross-functional teams.
• Define and prioritize the product roadmap based on market insights and customer feedback.
• Lead go-to-market strategies for new product launches and feature updates.
• Conduct market research and gather customer insights to inform product development and marketing strategies.
• Analyze user data to identify trends and opportunities for product improvement and growth.
• Partner with Product, Sales, Engineering, Customer Success, and other teams to drive alignment and successful execution of product marketing initiatives.
• Manage relationships with external partners, agencies, and vendors.

What You Need:

• 5+ years in product marketing, growth marketing, or a related field, focusing on B2C user acquisition and retention.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills, proficiency in data analytics, A/B testing, and user segmentation.
• Excellent communication and storytelling abilities.
• Technical understanding of data science and familiarity with tools used by data scientists and developers.
• Bachelor’s degree in Marketing, Business, Data Science, or a related field. Advanced degree is a plus.
• Experience marketing emerging technologies (AI, Machine Learning)
• Team attitude: “I am not done until WE are done”
• Embody our core values:
• Great People
• Great Product
• Great Performance
• Care deeply about fostering an environment where people of all backgrounds and experiences can flourish

What Will Make You Stand Out:

• Experience working in a fast-paced startup environment
• Experience working in an open-source, AI, or data science-oriented company
• Success working cross-functionally with many stakeholders and competing priorities.
• Evidence of data-driven decision making based on forming and testing hypotheses.
• Experience in product marketing within the data science or tech industry.
• Proven ability to work cross-functionally and manage complex projects.
• Demonstrated success in driving user engagement and retention for SaaS products through innovative marketing strategies.
• Ability to translate complex technical concepts into clear, compelling messaging.
• Experience working in a fast-paced startup environment
• Experience working in an open-source, AI, or data science-oriented company

Why You'll Like Working Here:

• Unique opportunity to translate strong open-source adoption and user enthusiasm into commercial product growth
• Dynamic company that rewards high-performers
• On the cutting edge of enterprise application of data science, machine learning, and AI
• Collaborative team environment that values multiple perspectives and clear thinking
• Employees-first culture
• Flexible working hours
• Medical*, Dental*, Vision*, HSA*, Life* and 401K*
• Paid parental leave - both parents
• Monthly productivity stipend
• Open vacation policy*
• Quarterly Snake days (company-wide bonus day off)
• 100% remote

*FTE employees based on your region

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Anaconda, Inc. (“We”, “Us”) are committed to protecting and respecting your privacy. This Privacy Notice sets out the basis on which the personal data collected from you, or that you provide to Us, will be processed by Us in connection with Our recruitment processes. By clicking “Submit Application”, you acknowledge you have read our Privacy Policy and that Anaconda can retain your application data for up to 1-year, unless otherwise stated. For the purpose of the General Data Protection Regulation (“GDPR”) ”) and the version of the GDPR retained in UK law (the “UK GDPR”) the Data Controller is Sydney Artt.

This job post expires 30 days from its original post date

Anaconda is an EEO/AA employer M/F/V/D.