Hybrid Communications and Marketing Coordinator – The Hustle Reality TV Show presso Search for common ground

Search for Common Ground (Search) is an international non-profit organization that promotes the peaceful transformation of conflict. With headquarters in Washington, DC, and Brussels, Belgium, Search works in over 30 countries globally to build sustainable peace through cooperation, dialogue, and inclusive development.

The Hustle is an innovative, youth-focused reality TV show designed to reshape perceptions of young people in North-West Nigeria by showcasing their entrepreneurial capabilities, collaborative leadership, and social contributions. Funded by the European Union, the show aims to amplify positive youth narratives, promote economic empowerment, and foster social cohesion in Sokoto, Katsina, and Zamfara States. Through compelling, entertainment-based storytelling on national broadcast and digital platforms, The Hustle will showcase youth-led innovation while tackling root causes of conflict, exclusion, and poverty.

The Communications and Marketing Coordinator will be a key member of The Hustle project implementation team, responsible for designing and executing a strategic communications and marketing plan that elevates the show's visibility, public engagement, and social impact. The Coordinator will oversee branding, media relations, digital engagement, and audience development efforts across Sokoto, Katsina, and Zamfara States and beyond.

Working closely with the Reality TV Show Manager, media partners, and project stakeholders, the Coordinator will manage content creation, online and offline campaigns, and ensure consistency of messaging across platforms. The role also includes leading the show's media outreach, building partnerships with journalists and influencers, managing public relations events, and overseeing the production and dissemination of promotional materials. The Coordinator will collaborate with Results Studio in ensuring strategic alignment between communication outputs, the show’s core objectives, and the project's broader peacebuilding and youth empowerment goals.