Hybrid Growth & Product Marketer Growth & Product Marketer

Job Description

Haiper is a perceptual foundation AI model, designed for a new path towards AGI. We’re building a proprietary model that very few have been able to accomplish in this rapidly evolving Generative AI space. With over 1.5 million users, Haiper has already helped evolve and develop a creator community, and helped enterprises grow their business.

Founded by alumni from Google DeepMind, TikTok and top research labs from academia, Haiper brings both cutting edge machine learning and a belief that creativity should be fun, delightful and shareable. This has shaped our innovative approach to building Haiper as a powerful, industry-agnostic creativity platform, with community at the centre.

Haiper is a rocketship that is already a beloved product as well as constantly launching new features every few weeks. We are uniquely positioned to be a content platform and driving force behind a new generation of creators.

Across industries of all sizes, we are fundamentally changing the way that humans can communicate and express themselves. We believe AI isn’t simply a better version of what has come before; but a totally new way of working with creativity, inspiration and originality at its core.

Position Overview:

As a Growth & Product Marketer at Haiper, you will play a pivotal role in defining and executing marketing strategies to promote our leading-edge products and solutions. You will work closely with our internal teams to create compelling brand campaigns, drive user adoption, revenue, and establish Haiper as a thought leader in the Generative AI space.

Key Responsibilities:

• Product marketing: Build and execute comprehensive marketing strategies based on product's vision and target goals
• User Growth: Define and grow B2C KPIs, including, but not limited to: free user sign-ups, engagement, retention, paid sign-ups
• Content operation: Lead the creation of high-quality, engaging marketing content, such as blog posts, case studies, and social media influencer content, to drive adoption and subscriptions
• Social media & SEM marketing: Plan and implement demand generation campaigns across various channels
• Data analysis: Analyze marketing campaigns for effectiveness, and optimize strategies using the latest tools (Feel free to suggest your favorite tools!)
• Marketing research: Stay up-to-date with industry trends, competitors, and emerging technologies in the Generative AI space. Present findings and opportunities to grow the product to meet market demand and trends.
• Operational Efficiency: Establish a marketing operation mechanism internally, enhancing the team's marketing impact.
• [Future] Enterprise Revenue growth: Create compelling campaigns that target B2B Enterprises to help drive revenue with traditional and innovative marketing initiatives
  
  

Qualifications:

• 8+ years experience in product marketing, particularly in AI products or technology
• Proven track record of data-driven campaigns that exceeded KPI targets
• Data-driven mindset with experience in establishing frameworks that include benchmarks and targets to measure ROI
• Project management skills with the ability to plan, execute, and oversee marketing campaigns for maximum impact
• Excellent cross-functional internal communication, strong ability to establish relationships with technical team members as well as business colleagues
• Experience working with start-ups to drive meaningful impact in a rapid timeframe
• Deep understanding of Generative AI is preferred, but not essential
• Bachelor's degree in marketing, or related field (Master's degree preferred)